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Grow Your Business

Joining The World’s Largest Hotel Chain® brings immediate recognition to help grow and expand your business. Best Western’s advertising, integrated media campaigns, regional marketing and sales programs add value to our strong brand name to further generate demand and customer loyalty.
 
Advertising
Best Western's advertising campaigns achieve an effective return on investment for member hotels through a targeted media mix of television, print, internet and high-profile sponsorships including the powerful and exclusive rights as The Official Hotel of NASCAR ® .

Advertising is just one component of a cohesive marketing strategy that includes important programs like AAA, AARP and Gold Crown Club which are key to attracting and retaining high-value customers for our member hotels.
Worldwide Sales
Best Western's Worldwide Sales Team effectively extends members' sales efforts in a global manner. The sales force partners with members to expand and enhance relationships with key clients throughout the international marketplace. They develop long-term relationships with customers, helping to drive incremental revenue for member hotels.
Regional Marketing Co-ops
Best Western's Regional Co-ops are member-driven alliances of individual hotels that work together, pooling efforts and funds to extend their marketing dollars. These cooperative campaigns leverage the reach of the brand through regional and locally tailored marketing tactics. To maximize Co-op effectiveness and impact, participation is required for all North American members.
Each Best Western® hotel is independently owned and operated. © 2002-2008 Best Western International, Inc. All rights reserved.