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Renee Ryan
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| Vice President, Marketing |
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Renee Ryan is the vice president of Marketing for Best Western International, where she directs the execution and delivery of brand marketing strategies, including Best Western Rewards and the Best Western Travel Card, in addition to overseeing Field Marketing and Consumer Marketing.
Ryan joined Best Western in January 2005 as director of Field Marketing, quickly advancing to managing director, overseeing Marketing, Internal Communications and Consumer Marketing along with the company’s partnerships with NASCAR and AAA.
Previously, Ryan was director of Marketing and Sales of Parks and Resorts for ARAMARK, a leading managed services provider based in Philadelphia. While at ARAMARK, she was responsible for marketing, sales central reservations and revenue management for the national parks portfolio. During her tenure, she launched a “trigger-based” Customer Relationship Management program as well as a loyalty program.
Prior to her work with ARAMARK, Ryan served as a consultant for various service related firms including Salt River Project, Center for Services Leadership and Arizona State University where she planned and delivered Executive Education programs around Services Marketing and Customer Service. She played a key role in developing and executing the annual program "Compete through Service Symposium,” the only forum dedicated to the marketing and management of services. She was also previously involved in direct marketing for clients in the retail, political and fundraising industries.
Ryan earned her MBA from the W.P. Carey School of Business at Arizona State University and a Bachelor of Science degree in Marketing from Georgetown University.
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