Dorothy Dowling is senior vice president, marketing and sales for Best Western International. The 20-year hotel industry veteran directs all marketing and sales strategies, overseeing the brand’s loyalty program, consumer and field marketing activities, advertising, public relations and e-commerce.
Since joining THE WORLD'S BIGGEST HOTEL FAMILY® in 2004, Dowling has implemented a number of measures to increase market share and contemporize the iconic Best Western brand. She re-branded the company’s loyalty program to Best Western Rewards®, increased its membership by more than 13 million and more than doubled its revenue contribution percentage to hotels. Under Dowling’s leadership, Best Western has strengthened its strategic partnership with AAA / CAA. For the fifth straight year Best Western has been named AAA/CAA Lodging Partner of the Year. In addition, Best Western also won awards for Best in Marketing, Best in Technology and Best in Service in 2013.
Dowling has also overseen critical user experience improvements to the bestwestern.com booking channel, as well as the launch of its multiple mobile initiatives, including the iPhone application, Best Western To Go®. Under her leadership, Best Western has become a leading hotel player in social media, with the award-winning blog, YouMustBeTrippin.com, and popular presences on YouTube (BestWesternTV), Facebook (BestWestern) and Twitter (@TheBestWestern).
In September 2013 Dowling was named Vice President of the Global Business Travel Association Allied Leadership Council. In addition, she serves on the North American board for the U.S. Travel Association and is a member of the American Society of Travel Agents’ Allied Marketing Council. Dowling is a former chair of the HSMAI Americas Board of Directors, and currently serves on HSMAI’s Global Board of Directors, and is past president of HSMAI Canada. She has been honored with a number of industry awards, including the prestigious American Hotel Foundation Award for Best Practices in Guest Loyalty Programs. Twice Dowling has been listed among HSMAI’s Top 25 Extraordinary Minds in Sales and Marketing.
Before joining Best Western, Dowling held executive-level positions with ARAMARK’s parks, resorts and conventions divisions. She began her hospitality career in Canada after earning a joint Masters of Arts degree in sociology and leisure studies from the University of Waterloo in Ontario. In 2008, Dorothy received that university’s Distinguished Alumni Award.