Ron Pohl is senior vice president of brand management for Best Western® Hotels and Resorts and serves on the company’s executive committee. Pohl oversees North American and Asia Operations and Development. In addition, he directs other key departments, including: Customer Care, Owner Relations, Revenue Management, Education and Training, Design and Supply, Member Services, and International Quality Assurance.
Pohl joined Best Western in 2007 as vice president of operations. In that role, the 30-year hospitality industry veteran significantly improved revenue management systems, implemented new and innovative education and training resources, restructured departments to improve efficiency and enhance hotel support, and launched the industry-leading Best Western I Care® program. These positive changes have significantly contributed to record-high brand performance in the areas of RevPAR index and customer and owner satisfaction.
Prior to joining Best Western, Pohl spent more than 20 years with Boykin Management Company, a respected hotel management firm based in Cleveland, Ohio. During his tenure with Boykin, Pohl spent 10 years as a full-service hotel general manager and earned awards for sales leadership, website development and outstanding customer service. He served in a number of senior-level positions in the areas of marketing, sales and revenue management, working his way up to regional vice president, and ultimately senior vice president of operations.
Pohl's diverse hotel background comes from working with an array of hotel brands, including Choice, Hilton, Marriott and Radisson, and independent resorts and condo hotels. He currently serves on the board of directors of the American Hotel and Lodging Association and previously served on the board of directors for the Convention & Visitors Bureau of Greater Cleveland, as well as advisory committees for Marriott and Doubletree hotels.