Best Western International Inc. offers 4,000* independently owned and operated hotels. Based in Phoenix, Ariz., Best Western employs 1,254 people and offers more than 400,000* quality guest rooms located in 100* countries and territories throughout the world.
HISTORY OF HOSPITALITY EXCELLENCE
Best Western was founded in 1946 by M.K. Guertin, a California-based hotelier with 23 years of experience in the lodging industry. Best Western International began as an informal referral system among member hotels. By 1963, Best Western was the largest chain in the industry, with 699 member hotels and 35,201 rooms. Best Western entered Mexico, Australia and New Zealand in 1976, further establishing its international presence. Since then, Best Western has become a familiar presence in more than 100 countries, and with more than 4000 hotels, remains the leader with respect to number of properties under a single flag.
AFFILIATIONS AROUND THE WORLD
At the end of the 2014 fiscal year, Best Western had 2,070 hotels in North America.
Best Western has 19 international affiliate offices and property-direct relationships with another six regions. Recently, Best Western welcomed the new countries and territories of Malaysia and Suriname. Best Western International provides reservation and brand identity services for all of its 4,000* hotels worldwide.
Best Western has a strong focus on marketing the brand. Some of the company’s key marketing partners are American Automobile Association/Canadian Automobile Association (AAA/CAA), Harley-Davidson®, AARP and MasterCard®.
Airline partnerships are also critical to the brand’s success. Best Western partners with a number of major airlines around the world including: Air Canada, Alaska, Alitalia, US Airways, Asiana Airlines, American, China Southern, Continental, Lan Chile, Delta Airlines, Southwest Airlines®, Air France®, Air Berlin, Czech and Hainan.
*Numbers are approximate and can fluctuate.