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Jenson Named Country Manager for BWI Denmark


COPENHAGEN, DENMARK, March 28, 2007- Effective March 1, Peter Laigaard Jensen has been named Country Manager in the Denmark regional office of Best Western International in Copenhagen.

In the newly created position, Jensen will oversee the continued development of the Brand in Denmark as well as responsibility for all Operational and Sales & Marketing activities.

Active in the hospitality industry for more than 20 years, Peter Jensen previously held the position of general manager of the Scheelsminde Hotel in Aalborg, Denmark. Additionally, he has held previous positions in Denmark, China, Finland and Greenland.

"We are very pleased to have Peter as part of our team, said Suzi Yoder, vice president, International Operations. "His strong leadership skills and dedication to the hospitality industry will be an asset to Best Western's as we expand our brand presence in Denmark."

Jensen is a Certified Hotel Administrator. He has earned an MBA in International Management from Business Institute Aalborg and a degree in Hotel Management from the hotel school in Aalborg.

Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to 4,200* independently owned and operated member hotels in 80* countries and territories worldwide. Founded in 1946, this iconic brand is host to approximately 400,000 worldwide guests each night. A pioneer within the industry, Best Western is recognized for its distinctive member-owned business model and diverse hotel portfolio. The company continues to innovate and enhance both the business and leisure travel experience. For more information or to make a reservation, please visit

*Numbers are approximate and can fluctuate.

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