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Best Western and Harley-Davidson Team Up

4/30/2007

New Gold Crown Club International Ride RewardsTM Frequent Guest Program
Offers Savings and Benefits for Harley-Davidson Enthusiasts

PHOENIX (April 30, 2007) -- Best Western International today announced the launch of Gold Crown Club International Ride RewardsTM, an exciting, free, specially-themed frequent guest program for Harley-Davidson enthusiasts. The rewards program is part of a multi-year agreement between Best Western and Harley-Davidson Motor Company to bring enhanced travel benefits to Harley enthusiasts.

Any Harley-Davidson owner or enthusiast can register for the program by going to https://www.goldcrownclub.com/h-driderewards/. Once registered online as Gold Crown Club Ride Rewards members, any Harley-Davidson enthusiast will earn 10 points for every U.S. dollar (or Canadian equivalent) spent on qualified room rates, or 250 airline miles per qualified stay, at any of the 4,200 Best Western hotels worldwide. Ride Rewards members can redeem points toward an extensive offering of product and service awards -- including Global Free Room Nights, merchandise, as well as dining, shopping and entertainment gift certificates. In addition, Ride Rewards members will be eligible for special promotions and bonuses throughout the year.

As a complement to Ride Rewards, Best Western will also serve as a preferred hotel chain for Harley-Davidson’s “Great Roads” interactive Web application, found at www.harley-davidson.com/experience. Using Microsoft® Virtual Earth™ technology, the application maps out a variety of picturesque U.S. “Great Roads” and shows Best Western hotels and Harley-Davidson dealerships along the way. Each property listing features hotel descriptions along with a directory of services and amenities. A 10 percent savings is available to customers who book their Best Western reservations through this Web site, or by calling 1-888-224-BIKE.

By joining Best Western’s Gold Crown Club International Ride Rewards loyalty program online, Harley-Davidson enthusiasts will automatically receive Gold Elite status, which includes 10 percent bonus points on every Best Western stay and the ability to purchase points for award redemption, along with other signature benefits.

“Like Harley-Davidson, Best Western’s heritage is deeply rooted along America’s scenic highways and byways,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western. “These two brands, synonymous with road travel, have joined together to create an exciting new program to meet the needs of this group of adventurers.”

“Harley-Davidson is very excited to team with Best Western to offer our enthusiasts additional benefits,” said Lara Lee, vice president, Harley-Davidson Enthusiast Services. “There are always plenty of great reasons to ride, and now Harley-Davidson and Best Western are making it even easier to get out and hit the open road.”

For more information on Ride Rewards and other features of the Best Western/Harley-Davidson partnership, visit www.bestwestern.com or www.harley-davidson.com/experience.

About Best Western International
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to 4,200* independently owned and operated member hotels in 80* countries and territories worldwide. Founded in 1946, this iconic brand is host to approximately 400,000 worldwide guests each night. A pioneer within the industry, Best Western is recognized for its distinctive business model and diverse hotel portfolio. The company continues to innovate and enhance both the business and leisure travel experience. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information, please visit www.bestwestern.com.

*Numbers are approximate and can fluctuate.