BEST WESTERN BRINGS THE GIFT OF TRAVEL TO CVS/PHARMACY
Hotel Chain’s Travel Card Now Available in More Than 6,000 Stores
PHOENIX (May 31, 2007) – Best Western International announced today that it is continuing to expand the retail presence of its popular gift card, introducing it at all CVS/pharmacy stores across the country.
Through an agreement with InComm, a leading technology provider and distributor of prepaid products, the $50 Best Western Travel Card is now being sold at approximately 6,200 CVS outlets in 43 states. The chain joins U.S. discount giant Wal-Mart and The Kroger Co. -- specifically Western-based Ralphs, Food 4 Less, Smith’s and Fry’s grocery stores -- in carrying the card. Since last fall, it has also been available at Shoppers Drug Mart and Pharmaprix stores throughout Canada. U.S.-based Walgreens was the first retail outlet to offer the Best Western Travel Card beginning in November 2005.
“Whether looking for an appropriate gift that fits friends and family of all ages, or for a quick and easy way to manage your hotel expenses while on the road for business, the Best Western Travel Card provides a convenient solution,” said Dorothy Dowling, senior vice president of marketing and sales for the hotel chain. “By expanding the availability of our gift card to retail outlets such as CVS, we further enhance the convenience factor.”
The Best Western Travel Card is used by guests to pay for both accommodations and related incidentals, such as room service, at 4,200 Best Western hotels worldwide. Until fall 2005, the card had been offered only through corporate incentive programs, at Best Western member hotels, online at www.travelcard.bestwestern.com or by calling Best Western Travel Card Customer Care at 1-877-CARD-2TVL (227-3288) in the U.S., Canada, Mexico and the Caribbean. Available in U.S. dollars, Canadian dollars and euros, as well as a variety of other currencies, the card can be purchased through these channels in any denomination between $25 and $1,000 U.S./euro (or equivalent in other currencies).
A recent survey of U.S. adults by Comdata Corporation found that a growing number of consumers are enjoying the one-stop shopping convenience of gift card malls – a centralized location in outlets including drug and grocery stores that offers cards from a variety of major retailers. During the 2006 holiday season, 22 percent of respondents indicated they had purchased cards at such a mall, up from 14 percent the year before.
Best Western will continue to develop its retail travel card business, with additional merchants to be announced later this year.
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to 4,200* independently owned and operated member hotels in 80* countries and territories worldwide. Founded in 1946, this iconic brand is host to approximately 400,000 worldwide guests each night. A pioneer within the industry, Best Western is recognized for its distinctive business model and diverse hotel portfolio. The company continues to innovate and enhance both the business and leisure travel experience. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.
InComm is the industry leading marketer, distributor and technology innovator of stored-value gift and prepaid products using its state-of-the-art point-of-sale transaction technology and payment solutions to revolutionize retail product sales and customer experiences. With more than $5 billion in retail sales transactions processed in 2006, InComm is the nation’s largest provider of gift cards, prepaid wireless products, financial debit cards, digital music downloads, content, games, software and bill payment solutions. InComm partners with consumer brand leaders around the world to provide more than 145,000 retail locations the products and services their customers demand. Since 1992, InComm's patented technologies have made the buying process easier for consumers while streamlining the selling process for product and retail partners. To learn more about InComm, visit www.incomm.com or call 1.800.352.3084. InComm is headquartered in Atlanta with offices in Canada, Colorado, Texas, Florida, New Jersey, Puerto Rico and the United Kingdom.
*Numbers are approximate and can fluctuate.