BEST WESTERN INTERNATIONAL TO CELEBRATE APRIL FOOLS' DAY
WITH "FUNNY" ONLINE PROMOTION FOR RACE FANS
The Official Hotel of NASCAR® Wants to Put a Fan's Face on a NASCAR® racecar
PHOENIX (February 14, 2008) - Best Western International, the Official Hotel of NASCAR®, is asking race fans across North America to plan the ultimate April Fools' gag for a chance at NASCAR immortality.
Now through March 21, race fans are encouraged to log onto www.bestwestern.com/aprilfools to submit a "funny" picture of a friend, family member, co-worker, boss, or neighbor for a chance to have that picture displayed on the Best Western #99 Toyota Camry driven by David Reutimann at the April 11, 2008 Bashas' Supermarkets 200 NASCAR Nationwide Series race in Phoenix, broadcast on ESPN2 at 9:30 p.m. (EST).
Images submitted during the promotion will be showcased in the photo gallery section of www.bestwestern.com/aprilfools and at the conclusion of the promotion a panel of judges will select the "funniest" image awarding it the Grand Prize.
The Grand Prize winner will receive trip for two, including airfare, accommodations, and transportation, to Phoenix for the Bashas' Supermarkets 200 NASCAR Nationwide Series™ race. In addition, the winners will be awarded tickets to the race, as well as an exclusive, behind-the-scenes garage tour courtesy of Michael Waltrip Racing. Winners will also join Michael Waltrip and David Reutimann in a pre-race, track-side, media event as they unveil the winning image on the Best Western #99 Toyota Camry.
"As the first and only Official Hotel of NASCAR® we have a responsibility to help race fans enjoy the NASCAR season whether that be in our hotels or at the race track," said Dorothy Dowling, senior vice president of marketing and sales for Best Western International. "To many fans, NASCAR is a spectator sport but Best Western is giving fans a chance to be a part of the excitement through this special April Fools' online promotion where one lucky fan will have their face on the Best Western #99 Toyota Camry."
For official rules, fans should visit www.bestwestern.com/aprilfools.
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a five-year mission to lead the hotel industry in customer care. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.