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Best Western Taps Travel Expert Amy Graff

6/5/2008

BEST WESTERN TAPS TRAVEL EXPERT
AMY GRAFF TO TALK TRAVEL WITH GENERATION X

Former VIA Magazine Editor to Offer Personal Spin on Leisure Travel for World’s Largest Hotel Chain

PHOENIX (June 5, 2008) – Today Best Western International announced that it is partnering with veteran travel journalist Amy Graff to give vacationers a bird’s-eye view into Gen-X travel, via a blog and regular columns hosted on bestwestern.com.

Amy, 34, will serve as the company’s new leisure travel spokesperson and provide content for bestwestern.com’s “Trip Planner” section. She’ll also write a regular blog titled “On the Go with Amy,” where she’ll share firsthand travel experiences and chronicle her trips. Her first excursion will be a business trip to New York City, with her husband and two kids in tow. Her subsequent adventure will be a great American family road trip, where she’ll conquer Route 66 on a razor-thin budget of $250 a day.

With more than a dozen years as an editor and writer, Amy most recently served as a senior editor at VIA, the travel magazine of the California State Automobile Association that reaches 3 million readers. Prior, she was a contributor to regional lifestyle magazines including Diablo and San Francisco, as well as Sidewalk.com, an early predecessor to CitySearch.

“The moment we met Amy, we knew she perfectly represented Best Western’s customer,” says Dorothy Dowling, Best Western’s senior vice president of sales and marketing. “Best Western is the absolute best choice for those with both leisure and business travel on the brain, particularly in an economy that rewards excellent service above marble bathrooms.”

In addition to serving as a contributing columnist and spokesperson for Best Western, Amy writes for Sunset Custom Publishing and serves as the Community Manager for The San Francisco Chronicle’s new parenting site, “Bay Area Moms,“ for which she writes “The Mommy Files” blog. Amy made her blogging debut with the launch of “The SF K Files,” the story of her search for a kindergarten in San Francisco for her daughter. The SF K Files has received widespread regional and national media attention.

Graff says she has traveled the world and back and is now ready to put her experience and perspective to work for the World’s Largest Hotel Chain: “I caught the chicken pox in Rio de Janeiro, watched the wall tumble down in Berlin, and outran an angry prehistoric bird in Australia’s jungles,” she said. “Best Western has always been a part of my adventures, and I am excited to share my experiences.”

ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a five-year mission to lead the hotel industry in customer care. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and can fluctuate.