BEST WESTERN AND DISNEY CHANNEL’S “CAMP ROCK” CELEBRATE SUMMER IN A ROCKIN’ WAY
Gold Crown Club International Best Western RewardsSM Members to Receive Limited Edition $50 Travel Card; AAA/CAA Members Receive Added Value
PHOENIX (June 20, 2008) – Best Western International and the Disney Channel Original Movie, “Camp Rock,” featuring Jonas Brothers and Demi Lovato, are banding together with a rockin’ summer promotion that celebrates everything associated with summer – day camps, cool music, memorable vacations and school being out.
From June 20 through August 17, members of the free Best Western RewardsSM program who stay any six nights at a Best Western hotel will receive a collectible $50 (U.S.) Best Western “Camp Rock” Travel Card (Canadian members will receive a $50 CDN Best Western “Camp Rock” Travel Card). AAA/CAA Preferred members will receive the limited-edition travel card after staying any five nights. The “Camp Rock” Travel Card can be used to pay for accommodations and related incidentals, such as room service, at nearly 4,000 Best Western hotels globally.
Additionally, Best Western and Disney Channel’s “Camp Rock” are offering one lucky fan the chance to win a four-day trip for four to anywhere in the U.S., a guitar autographed by Jonas Brothers and Demi Lovato and an amp. Entries can be submitted at www.DisneyChannel.com/CampRockGetaway from June 16, 2008 - June 29, 2008.
“As families vacation together this summer, Best Western wants them to enjoy their time together – and save money while doing so,” said Dorothy Dowling, Best Western’s senior vice president of marketing and sales. “We are continuously looking for innovative and fun ways to thank our loyal guests,” Dowling continued, “and we’re confident that travelers will be excited by this creative opportunity to save.”
To be eligible for the summer promotion, guests must reside in the United States, Canada or the Caribbean Islands and be a member of Best Western Rewards, Speed Rewards, Ride Rewards™ or AAA/CAA Preferred programs. Individuals who are not already members may join the program of their choice prior to their first stay. Membership is free. For more information on the promotion, visit www.bestwestern.com/summer or call 1-800-WESTERN and mention offer code SUMMER08.
Best Western Rewards program —along with its AAA/CAA Preferred, Speed Rewards and Ride Rewards™ elite levels—represents one of the industry’s few truly international travel clubs. Members across the globe can earn points toward an extensive offering of product and service awards -- including Global Free Room Nights with no blackout dates; dining, shopping and entertainment gift certificates; as well as airline miles – at Best Western hotels throughout North, Central and South America, Europe, Asia, Australia and South Africa.
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a five-year mission to lead the hotel industry in customer care. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.
ABOUT DISNEY CHANNEL’S “CAMP ROCK”
Starring Platinum-certified recording artists Jonas Brothers (Joe, Kevin and Nick) and singer/songwriter/actress Demi Lovato, "Camp Rock" is a song and dance-filled Disney Channel Original Movie for kids and families. It will premiere on Disney Channel, the ABC Television Network (as part of the Wonderful World of Disney franchise), ABC Family, Radio Disney and Disney.com in Disney XD beginning FRIDAY, JUNE 20 through Monday, June 23. "Camp Rock" is the story of a talented yet unsure teen who yearns to share her songs with the world, and a tempestuous young superstar who's lost his passion for music and is sent packing by his band mates. Together, at a camp for aspiring young music artists, they learn to believe in themselves and to value the freedom to be who they really want to be. It also stars Alyson Stoner ("Cheaper by the Dozen"), Meaghan Jette Martin, Anna Maria Perez de Taglé (of Disney Channel's "Hannah Montana"); Jasmine Richards ("Naturally Sadie"), Maria Canals-Barrera (of Disney Channel's "Wizard of Waverly Place"), Daniel Fathers, Roshon Fegan, Jordan Francis and screenwriter/actress Julie Brown.