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BW Offers Consumers to Share Travel Experiences

8/19/2008

BEST WESTERN HOTELS OF CALIFORNIA, NEVADA AND HAWAII OFFER CONSUMERS A CHANCE TO SHARE TRAVEL EXPERIENCES ONLINE

PHOENIX (August 19, 2008) – Making vacation plans to California, Nevada or Hawaii? Starting August 15, consumers can log on to state-specific Best Western web sites to post their favorite attractions, photos and stories from each of the three states.

Features on the Web site will include a survey section, snapshot contest and travelogue.

• Survey Section – This feature will allow consumers to report on their favorite attractions and dining experiences and rate their favorite places.
• Snapshot Contest - Is designed to allow visitors to get a candid look at the sights and attractions all over California, Nevada and Hawaii and have the opportunity to post the pictures for the snapshot contest. Photo themes for the contest will include most scenic view, best vacation attraction and funniest vacation snapshot. Winners of the snapshot contest are eligible to win a $50 Best Western Travel Card.
• Travelogue - This will allow visitors to post their short travel stories on their vacation experiences.

“With social media becoming more popular and consumers returning from summer travel armed with photos and stories, this is a great time for travelers to enjoy our new, regional online features,” said Lisa Schmidlap, senior manager of field marketing for Best Western International.

These enhancements will allow visitors to share entertaining ideas during road trips, post fun photos, recommend their favorite locales and win great prizes. The Web sites include:
www.bestwesterncalifornia.com/vacation-attractions
www.bestwesternnevada.com/vacation-attractions
www.bestwesternhawaii.com/vacation-attractions

Consumers can always log onto www.bestwestern.com to find hotels and attractions in their favorite destinations worldwide.

ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a five-year mission to lead the hotel industry in customer care. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and can fluctuate.