BEST WESTERN INTERNATIONAL OPENS FIRST HOTEL IN COLOMBIA
MEDELLIN, COLOMBIA (Sept. 16, 2008) –Today, The World’s Largest Hotel Chain®, announced its first property in Colombia: the Best Western Cyan Suites, located in the Poblado area of Medellin.
“Best Western is known all over the world as a brand that offers friendly service and terrific value. We are excited to bring Best Western to Colombia,” said David Kong, Best Western president and CEO. “South America – especially major cities like Medellin and Bogotá – are important markets for the brand, and we look forward to attracting more properties and customers to Best Western.”
The hotel chain has 35 hotels currently open on the continent, with 50 planned by 2009. The brand’s strategy has been to develop hotels and brand recognition in major markets and popular travel destinations, especially Argentina, Brazil, Chile and Colombia.
The Best Western Cyan Suites is owned and operated by Colombia-based By Collection. Owners Emmanuel Jean and Jorge Londoño are respected leaders in the local community.
The newly-built Best Western Cyan Suites features 34 guestroom suites with 32-inch plasma TVs and free high-speed wireless internet access. Guests also are treated to a free full breakfast.
Guests of the Best Western Cyan Suites can also earn points through Gold Crown Club International, Best Western’s free rewards program. The program is one of the industry’s most generous programs and one of few that is truly international, allowing customers to earn and redeem points at Best Western’s 4,000 hotels in 80 countries. To learn more, visit www.bestwesternrewards.com.
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a five-year mission to lead the hotel industry in customer care. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.