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BW Rewards Members Can Now Redeem Points for CAA

7/30/2009

BEST WESTERN REWARDSSM MEMBERS CAN NOW REDEEM POINTS FOR CANADIAN AUTOMOBILE ASSOCIATION MEMBERSHIP

PHOENIX (July 30, 2009) – Best Western International, the World’s Largest Hotel Chain®, and the Canadian Automobile Association (CAA), today announced that Best Western RewardsSM members can now redeem points for membership with CAA.

CAA basic membership includes the following benefits, in addition to discounts at thousands of partners around the world:
• Five kilometers of free towing from point of disablement
• Battery jump starting service
• Flat tire service
• Free delivery of emergency fuel with a charge for fuel at current pump prices
• Lockout and key service

CAA members receive guaranteed best available rates during their Best Western stays and earn Rewards points and miles faster during promotions. Plus, CAA members have the benefit of choosing CAA Dollars® as their rewards earning preference.

“As a CAA Preferred Lodging Partner, Best Western recognizes how valuable CAA membership is for our Rewards customers,” said Dorothy Dowling, Best Western senior vice president of marketing and sales. “Rewards members that sign up for CAA membership are going to maximize their earning potential and get great benefits from both Best Western and CAA.”

Rewards members need 16,000 points to convert for CAA membership. The points can only be used towards a new basic membership with CAA. Current CAA members can use points to purchase membership for a family member or friend.

Best Western Rewards is one of the industry’s most generous rewards programs and one of few that is truly international. This summer, Best Western is rewarding travellers who complete two separate stays at its hotels by August 16, 2009 with a free room night voucher valid at many of its 4,000 locations worldwide. Members can redeem points year-round for global free room nights with no blackout dates, dining, shopping and entertainment gift cards, gas cards, airline miles and more. Rewards program members can book their award nights and purchase travel at www.bestwestern.com.

To be eligible, guests must register and be members of Best Western Rewards. Individuals who are not already members may join the program prior to or during their first stay. Membership is free. To join Best Western RewardsSM, visit www.bestwesternrewards.com/CAA.

About Best Western International
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's largest family, as our hotels and staff sponsor children in need around the globe. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and can fluctuate.