Best Western Voted Asia’s Best Mid-Range Hotel Brand for Third Straight Year
Also wins Best Marketing & Development Efforts Award
PHOENIX (October 13, 2009) – For the third consecutive year, Best Western International has been awarded the Best Mid-Range Hotel Brand award from Asia’s top travel trade newsletter, TTG Asia. The chain also was presented with the publication’s Best Marketing & Development Effort Award.
The awards recognize outstanding performances in the travel industry and are widely accepted as a benchmark for high standards. The awards are determined by votes cast by trade professionals in the magazine’s annual poll and by readers of TTG Asia, TTG China, TTGmice and TTG-BTmice China, all prominent travel trade publications.
“Three years of recognition from TTG as ‘Best Mid-Range Hotel Brand’ is a testament to our outstanding product, service and consistency in Asia,” said David Kong, president and CEO of Best Western International. “We look forward to continued growth and more opportunities to impress customers with our brand.”
“These awards are particularly significant as Best Western was selected by our industry peers, who are among those best placed to appreciate the highest standards these accolades represent,” said Glenn DeSouza, Best Western’s vice president for International Operations – Asia.
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's largest family, as our hotels and staff sponsor children in need around the globe. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.