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BWI Awarded

4/12/2010

BEST WESTERN INTERNATIONAL AWARDED “TRAVEL PARTNER OF THE YEAR” BY AAA

World’s Largest Hotel Chain Also Recognized by AAA for Excellence in Marketing and Sales

PHOENIX (April 12, 2010) – Best Western International, the World’s Largest Hotel Chain®, has been honored with the coveted AAA “Travel Partner of the Year” award in addition to two other honors in the hotel category during the organization’s recent 2009 Preferred Partner Awards Ceremony.

This is the second consecutive year that Best Western has won the Partner of the Year award from AAA, the nation’s largest leisure travel organization. This year, Best Western was also awarded Best in Marketing and Best in Sales awards in the hotels category.

“To be recognized for setting the standard for AAA’s preferred hotel partners is a tremendous honor,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western International. “We value our long-term partnership with AAA, and will continue to reward their members with the outstanding service and value they’ve come to expect from Best Western.”

“We are pleased to present Best Western with the Partner of the Year and Sales and Marketing awards,” said Glen MacDonell, director, AAA Travel Services. “AAA is committed to providing our members with exceptional travel experiences and outstanding customer service. Partners like Best Western enable us to consistently deliver on that promise.”

Winners were chosen based upon a survey of the association’s club travel agency executives, who were asked to rate AAA’s 40 preferred travel partners in five categories: marketing, service, product, sales support and technology.

ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's largest family, with our hotels and staff sponsoring children in need around the globe. Our partnerships with AAA®/CAA®, Michael Waltrip RacingTM and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night, join Best Western Rewards®, the only hotel frequency program that's truly global. For more information or to make a reservation, please visit www.bestwestern.com

*Numbers are approximate and can fluctuate.