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BW Reward Members Can Now Use Points Toward H.O.G.

4/14/2010

BEST WESTERN REWARDS® MEMBERS NOW OFFERED OPTION TO PURCHASE HARLEY OWNERS GROUP® (H.O.G. ®) MEMBERSHIP USING LOYALTY POINTS

Best Western Ride RewardsSM Loyalty Program Offers Savings and Benefits for Riding Enthusiasts at More Than 1,300 “Rider-Friendly®” Hotels

PHOENIX (April 14, 2010) – Best Western International today announced that members of its loyalty program, Best Western Rewards®, now have the ability to purchase Harley Owners Group® (H.O.G. ®) memberships with loyalty points.

H.O.G. is the largest factory-sponsored motorcycle club in the world. Best Western Rewards members can now enroll or renew the following H.O.G. memberships in the U.S. and Canada with point values ranging from just 6,250 to 37,120.

•H.O.G. Membership – Full Member: One, two or three-year membership
•H.O.G. Membership – Associate Member: One, two or three-year membership

H.O.G. members are automatically upgraded to platinum elite status within the Best Western and Harley-Davidson® exclusive rewards program – Best Western Ride RewardsSM , giving them 15 percent more bonus points for every qualified stay, plus complimentary room upgrades and early check-in and late check-out, if available. Members also earn the ability to save 10 percent or more with the Harley-Davidson rate. Following is a sampling of additional benefits and services available to Full H.O.G. members:

•Discounts and enhanced travel benefits through Best Western Ride Rewards. More than 1,300 Best Western hotels in North America offer rider-friendly services. Guests will have access to a host of amenities , such as complimentary wipe-down rags and access to a washing station at check-in. Additionally, some hotels offer extra benefits, including reserved parking spaces, bottled water and lip balm.
•H.O.G. America's Touring Handbook, which provides dealer information and locations across North America
•Safe Rider Skills reimbursement of up to $50 in the form of a coupon
•H.O.G. Roadside Assistance Standard Package: especially for motorcycle towing
•Harley-Davidson Insurance that includes money-saving discounts
•Subscription to HOG® magazine
•H.O.G. Fly & Ride motorcycle rentals
•Invites to local, state and national events and rallies
•Members-only access to members.hog.com
•And much more! Please visit www.hog.com for more information.

Harley-Davidson owners or enthusiasts can register for Best Western and Harley-Davidson’s exclusive rewards program Best Western Ride Rewards by visiting www.bwrider.com or calling 1-888-BW2BIKE. Once registered, members earn 10 points for every U.S. dollar spent on qualified room rates or 250 airline miles per qualified stay at more than 4,000 Best Western hotels worldwide.

As a complement to Ride Rewards, enthusiasts can also use Harley-Davidson’s Ride Planner to help map and plan rides, available at www.harley-davidson.com. The tool also makes it easy to book a stay at a Best Western hotel by indicating where each is located in correlation to the trip being planned. Each hotel listing includes hotel descriptions, including whether the property is “biker-friendly” along with a directory of services and amenities.

For more information on Ride Rewards and other features of the Best Western/Harley-Davidson and H.O.G partnership, visit www.bestwestern.com/hog or www.bwrider.com. To use the Harley-Davidson Ride Planner, visit http://rideplanner.harley-davidson.com/rideplanner.

ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's largest family, with our hotels and staff sponsoring children in need around the globe. Our partnerships with AAA®/CAA®, Michael Waltrip RacingTM and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night, join Best Western Rewards®, the only hotel frequency program that's truly global. For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and can fluctuate.