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BW Launches New Facebook "Virtual Accelerator" App

10/3/2011

BEST WESTERN FACEBOOK FANS CAN “TAKE THE WHEEL”
TO WIN FREE NIGHTS WITH NEW “VIRTUAL ACCELERATOR” APP
Best Western to award its Facebook fans 10 million Best Western Rewards® points as part of its “Fastest Way to a Free Night” social media initiative

PHOENIX (October 3, 2011) – As part of Best Western International’s continued efforts to help travelers earn the “Fastest Way to a Free Night,” the chain has launched a “Virtual Accelerator” app on its Facebook page that allows Best Western Rewards® members to earn up to 100,000 rewards points with the click of a mouse.

New and existing Best Western Rewards members can get behind the digital wheel and take a spin on the “Virtual Accelerator” dashboard to win rewards points, which are redeemable at more than 4,000 Best Western hotels worldwide.

“The ‘Virtual Accelerator’ provides us with a fun and unique way to engage with travelers and show them how fast and easy it is to earn a free night with Best Western Rewards, “ said Dorothy Dowling, Best Western senior vice president of sales and marketing. “To thank our members for their loyalty, we’ll give away a total of 10 million points, good for more than 1,200 free nights. It’s a program designed to ensure that everyone who participates is a winner.”

To take advantage of the “Fastest Way to a Free Night” promo, Best Western Rewards Members can:

• “Like” the Best Western Facebook page, take a seat behind the wheel of the “Virtual Accelerator,” and rev the engine with their mouse to score between 100 to 100,000 rewards points
• Encourage other Facebook friends to play the Virtual Accelerator to earn an additional 100 points

This fall, travelers can also earn double rewards points during the Best Western’s Fall Promotion through November 20, 2011. Guests who stay two separate times at any Best Western hotel worldwide will earn double Rewards points on their second stay. Points can be redeemed for global free room nights with no blackout dates. For more information and to register for the Fall Promotion, visit www.bestwestern.com/fall.

Best Western Rewards is one of the industry’s most generous rewards programs. It has the lowest redemption thresholds for awards, and is one of few loyalty programs that is truly international. With more than 4,000 locations in more than 90 countries, Best Western makes it easy for members to earn points that can be redeemed for global free room nights with no blackout dates, the Best Western Travel Card®, dining, shopping and entertainment gift cards, gas cards, airline/partner rewards and more. Best Western’s Status Match...No Catch® program will match members’ elite status in any other hotel loyalty program free of charge.

ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc. is THE WORLD’S BIGGEST HOTEL FAMILYSM, providing marketing, reservations and operational support to over 4,000* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in more than 90* countries and territories worldwide. Each Best Western-branded hotel is independently owned and operated. Now celebrating 65 years of hospitality, Best Western has grown into an iconic brand that hosts hundreds of thousands each night. Equally committed to the business and leisure traveler, Best Western has embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's biggest family, with our hotels and staff sponsoring children in need around the globe. Our partnerships with AAA/CAA, Michael Waltrip Racing™ and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night globally, join Best Western Rewards®. For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and can fluctuate.