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BW Grand Canyon Squire Inn Earns New Descriptor

12/6/2011

BEST WESTERN PREMIER GRAND CANYON SQUIRE INN EARNS BRAND’S “BEST WESTERN PREMIER®” DESCRIPTOR

New Name Signifies Brand’s Most Refined Amenities and Comfort

Grand Canyon, AZ (December 6, 2011) -The former BEST WESTERN Grand Canyon Squire Inn is now the BEST WESTERN PREMIER Grand Canyon Squire Inn, after earning the “BEST WESTERN PREMIER” descriptor from the World’s Biggest Hotel FamilySM. The descriptors, launched in 2010, give Best Western hotels the opportunity to earn the “BEST WESTERN PLUS®” or “BEST WESTERN PREMIER” designation by meeting specific design and amenity guidelines. “BEST WESTERN PREMIER” represents an upscale hotel with a refined level of comfort and courtesy for business and leisure travelers.

“No two Best Western hotels are alike, so these new descriptors will help our guests choose the right hotel for their needs from among the brand’s 2,200 North American properties,” said David Kong, Best Western International president and CEO. “Hotels that earn the ‘Premier’ descriptor typically have a 3-plus Diamond rating from AAA, and have a distinct and memorable style, often influenced by their local region.”

With 250 guestrooms and personalized guest services such as Park Passes upon check-in and a scenic air tour of the Grand Canyon, the BEST WESTERN PREMIER Grand Canyon Squire Inn is an ideal place to stay, whether for relaxing vacation or for an important business meeting. The hotel is located at the entrance to the South Rim of the Grand Canyon National Park, at 74 State Route 64.

“Our team has worked hard to provide a hotel experience eligible for the ‘Best Western Premier’ designation,” said Mr. Greg Bryan, general manager of the BEST WESTERN PREMIER Grand Canyon Squire Inn. “We offer the great service and value that Best Western is known for, with a truly upscale experience at the incomparable Grand Canyon.”

Guests who stay at the BEST WESTERN PREMIER Grand Canyon Squire Inn can join and earn rewards from Best Western Rewards, one of the hotel industry’s most generous hotel loyalty
programs. Members can earn rewards that can be redeemed for free room nights around the globe with no blackout dates, dining, shopping and entertainment gift cards, gas cards, airline miles and more. Membership is free.

To learn more or book a room at the BEST WESTERN PREMIER Grand Canyon Squire Inn, visit www.bestwestern.com.

ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc. is THE WORLD’S BIGGEST HOTEL FAMILYSM, providing marketing, reservations and operational support to over 4,000* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in 100* countries and territories worldwide. Each Best Western-branded hotel is independently owned and operated. Now celebrating 65 years of hospitality, Best Western has grown into an iconic brand that hosts hundreds of thousands each night. Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's biggest family, with our hotels and staff sponsoring children in need around the globe. Our partnerships with AAA/CAA, Michael Waltrip Racing™ and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night globally, join Best Western Rewards®. For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and can fluctuate.