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BW Jump Starts Summer Travel with a $50 Gift Card

4/16/2012

BEST WESTERN® HELPS TRAVELERS GET A JUMP START ON SUMMER VACATIONS WITH A $50 GIFT CARD

PHOENIX (April 16, 2012) – Best Western is giving its rewards program members a jump start on their summer vacations with a $50 Best Western Travel Card®. Now through June 3rd, Best Western Rewards® members who register for the promotion and stay with Best Western three separate times will earn a promotional $50 USD Best Western Travel Card, which can be used like cash at any of the chain’s 4,100 hotels worldwide before November 1, 2012.

“We realize gas prices are high, and we want families to be able to enjoy their summer vacations,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western International. “We hope this promotion and bonus Travel Card will encourage them to hit the road and spend quality time together, whether it’s a local ‘staycation’ or an exotic locale.”

As an added incentive, members who use their Best Western Rewards MasterCard® to pay for each of the three stays will receive 1,000 Best Western Rewards bonus points.

Consumers who are not members of Best Western Rewards can sign up for the free program and register for the promotion at www.bestwestern.com/jump.

Best Western Rewards is one of the industry’s most generous rewards programs and one of the few that is truly international. With more than 4,100 locations in more than 100 countries and territories worldwide, Best Western makes it easy for members to earn points that can be redeemed for global free room nights with no blackout dates, the Best Western Travel Card, gas cards, dining, shopping, and entertainment gift cards, , airline rewards and more. Best Western’s Status Match…No Catch® program will match members’ elite status in any other hotel loyalty program free of charge. Rewards program members can book their award nights and purchase travel at www.bestwestern.com.

ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,100* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in more than 100* countries and territories worldwide. Now celebrating 66 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 13 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can redeem at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, racecar driver Michael Waltrip, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western in 2011 was named AAA’s and CAA’s Hotel Partner of the Year and bestwestern.com was named the 2011 Compuware Best of the Web Gold award winner. For more information or to make a reservation, please visit www.bestwestern.com.


*Numbers are approximate and can fluctuate.