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BW Signs On As Hotels For Heroes Partner

7/16/2012

BEST WESTERN SIGNS ON AS HOTELS FOR HEROES PARTNER
Brand to support points donation for free hotel rooms for wounded soldiers

PHOENIX (July 16, 2012) - Best Western International, the WORLD’S BIGGEST HOTEL FAMILY®, announced today that it has signed on as hotel sponsor of Hotels for Heroes.

Hotels for Heroes, which is an operation of the Fisher House Foundation and administered in partnership with the Department of Defense, accepts loyalty points donated from travellers and helps provide free hotel accommodations for returning soldiers receiving medical treatment and their families.

Best Western Rewards® members will now have another option for redeeming their rewards points, by donating them to the Hotels for Heroes program.

“Best Western Rewards customers are among the most loyal in the industry,” said Dorothy Dowling, senior vice president of marketing and sales, Best Western International. “We know their loyalty will translate into support for this program that serves our nation’s heroes in such a meaningful way.”

“The family members of our wounded heroes should never have to stress about the financial burden of travel,” said Dave Coker, president of Fisher House. “We are honored to help facilitate the process and are confident that the American public will help make this new program a success.”

Best Western Rewards members have the option of donating 2,500 or 5,000 points via the redemption section of the Best Western Rewards website at bestwesternrewards.com.

To discover Best Western hotels across the world, visit bestwestern.com.

ABOUT FISHER HOUSE FOUNDATION
Fisher House Foundation is best known for the network of comfort homes built on the grounds of major military and VA medical centers. The Fisher Houses are 5,000 to 16,800 square-foot homes, donated to the military and Department of Veterans Affairs, where families can stay while a loved one is receiving treatment. Additionally, the Foundation ensures that families of service men and women wounded in Iraq or Afghanistan are not burdened with unnecessary expense during a time of crisis.

Located in close proximity to the medical center or hospital it serves, each Fisher House consists of between 8 and 21 suites, with private bedrooms and baths. Families share a common kitchen, laundry facilities, spacious dining room and an inviting living room with a library and toys for children. Fisher House Foundation ensures that there is no fee to stay in a Fisher House. Since inception, the program has saved military and veteran families an estimated $192 million in out of pocket costs for lodging and transportation.

Fisher House Foundation operates the Hero Miles Program, using donated frequent flyer miles to bring family members to the bedside of injured service members as well as the Hotels for Heroes program using donated hotel points to allow family members to stay at hotels near medical centers without charge. The Foundation also manages a grant program that supports other military charities and scholarship funds for military children, spouses and children of fallen and disabled veterans.


ABOUT BEST WESTERN REWARDS
Best Western Rewards is one of the industry’s most generous rewards programs and one of few that is truly international. With more than 4,000* locations in more than 100* countries and territories worldwide, Best Western makes it easy for members to earn points that can be redeemed for global free room nights with no blackout dates, dining, shopping and entertainment gift cards, gas cards, airline miles and more. Best Western’s Status Match...No Catch ® program will match members’ elite status in any other hotel loyalty program free of charge. Rewards program members can book their award nights and purchase travel at www.bestwestern.com.

ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,000* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in more than 100* countries and territories worldwide. Now celebrating 66 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 14 million travellers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, race car driver Michael Waltrip, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western in 2011 was named AAA’s and CAA’s Hotel Partner of the Year and bestwestern.com was named the 2011 Compuware Best of the Web Gold award winner. For more information or to make a reservation, please visit www.bestwestern.comm.

*Numbers are approximate and can fluctuate.