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BW Celebrates Harley-Davidson Milestone

6/19/2013

BEST WESTERN CELEBRATES HARLEY-DAVIDSON MILESTONE WITH ‘ROMAN HOLIDAY’
Hotel Brand Debuts Global Partnership at 110th Anniversary Event in Rome

PHOENIX – (JUNE 19, 2013) Best Western International debuted its new global partnership with Harley-Davidson in style this week; at Harley’s 110th Celebration in Rome. The 67-year-old hotel company presented hundreds of thousands of event goers its unique ‘Motorcycle-Friendly Hotel’ program as part of a four-day celebration at the famous Port of Ostia.

Earlier this year, Best Western announced it was expanding its North American partnership with the iconic motorcycle brand to bring more ‘Rider-Friendly’ amenities to its hotels worldwide.

As part of the agreement, Best Western is serving as the Official Lodging Partner of Harley-Davidson’s 110th Anniversary in 2013. In addition, Best Western is now the Preferred Lodging Partner of Harley-Davidson’s Rentals and Tours Division, which will include the hotel chain’s properties on its multi-night itineraries and provide more revenue opportunities for Best Western hotels.

“Joining the recent 110th anniversary celebrations in Rome with our partner Harley-Davidson helps energize and position our brand before an international audience,” said Dorothy Dowling, Best Western International’s senior vice president of marketing and sales. “We are excited to help so many motorcycle enthusiasts from so many places take part in ‘The Rumble Heard Round the World’ commemoration.”

Best Western has more than 1,200 Rider
Friendly® hotels throughout North America, which offer a free wipe-down motorcycle towel and access to a washing station upon check-in. The hotel chain also offers motorcycle enthusiasts Best Western Ride Rewards, a special segment of its Best Western Rewards® loyalty program. Harley Owners Group (H.O.G.) members receive additional benefits, including an automatic upgrade to Platinum status and 15 percent bonus points.

The companies first initiated the partnership in 2006.

For more information on Best Western’s benefits for motorcycle enthusiasts, go to www.bwrider.com. Consumers can plan their next motorcycle trip at www.harley-davidson.com/wcm/rideplanner/, and follow the adventures of Best Western’s motorcycle blogger at youmustbetrippin.com/jason_fogelson.

ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,000* BEST WESTERN®, BEST WESTERN PLUS, BEST WESTERN PREMIER hotels in more than 100* countries and territories worldwide. Now celebrating 67 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 15 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, race car driver Michael Waltrip, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. In 2012, Best Western won a record number of awards, including AAA’s Hotel Partner of the Year, CAA’s Partner of the Year, TravelClick’s eMarketer of the Year and Compuware’s Best of the Web Gold awards.

For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and may fluctuate.