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BW Uses Augmented Reality in Summer Promotion

6/26/2013

BEST WESTERN BRINGS DISNEY CHANNEL STARS TO LIFE AT ITS NORTH AMERICAN HOTELS THROUGH AUGMENTED REALITY PROMOTION

PHOENIX (June 26, 2013) – One of the summer’s hottest movies is coming to life in the lobby of more than 2,200 Best Western hotels in North America. The World’s Biggest® Hotel Family is teaming up with Disney Channel for the first widespread use of augmented reality technology by a hotel brand.

Travelers who enter any Best Western hotel in North America will be greeted by a life-sized display featuring Ross Lynch and Maia Mitchell, stars of the upcoming Disney Channel Original Movie “Teen Beach Movie.” Guests can download the free Best Western ALIVE! app, available through the iTunes App Store or Google Play, to “activate” the stars – creating an augmented reality experience that allows users to strike a pose “with” the movie's characters Brady (Ross Lynch) or McKenzie (Maia Mitchell) and share the image with friends.

“It’s very exciting to be able to bring our long-standing partnership with Disney to life for our guests in a new and interactive way,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western International. “Mobile technology is increasingly becoming one of the most effective ways to engage with our customers regardless of age. By employing augmented reality technology we combine that mobile and social experience, with the real-world check-in at our hotel lobbies across North America.”

Along with sharing photos of themselves “with” the stars, using the new interactive display also gives guests the opportunity to enter the “Teen Beach Movie” Summer Vacation Sweepstakes, which will award one lucky winner and three guests a two night vacation to Los Angeles to meet Ross and Maia and receive an autographed surfboard. Fifty other sweepstakes participants will win a $100 Best Western Travel Card which can be used like cash at any of Best Western’s 4,000 hotels worldwide. Complete details on the sweepstakes can be found at at www. Disneychannel.com/beach.

The launch of Best Western’s Summer Vacation Sweepstakes comes in conjunction with the kickoff of its annual Summer Promotion. Between now and August 18, Best Western Rewards® members who register for the promotion by July 28 and stay three separate times at any Best Western hotel, will earn a free night voucher redeemable at more than 2,000 Best Western branded hotels in Canada, the U.S. or the Caribbean. Register for the promotion at www.bestwestern.com/summer.

ABOUT THE BEST WESTERN ALIVE! EXPERIENCE

Video B-roll of the BEST WESTERN ALIVE! app available upon request

The Best Western ALIVE! App was created through the brand’s partnership with Aurasma, the world’s leading augmented reality platform, and represents one of the newest innovations in consumer electronics. By digitally superimposes graphics, audio and other enhancements from computer screens onto real-time environments, augmented reality systems like Best Western ALIVE! go far beyond the static graphics technology of television – they superimpose graphics for every perspective and adjust to user’s movements.


ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,000* BEST WESTERN®, BEST WESTERN PLUS, BEST WESTERN PREMIER hotels in more than 100* countries and territories worldwide. Now celebrating 67 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 15 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, race car driver Michael Waltrip, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. In 2012, Best Western won a record number of awards, including AAA’s Hotel Partner of the Year, CAA’s Partner of the Year, TravelClick’s eMarketer of the Year and Compuware’s Best of the Web Gold awards.

For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and may fluctuate.