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BWR Named One of the Top Hotel Loyalty Programs

7/24/2013

BEST WESTERN REWARDS NAMED ONE OF THE TOP HOTEL LOYALTY PROGRAMS ACCORDING TO U.S. NEWS & WORLD REPORT

Best Western’s Guest Loyalty Program Ranked No. 2 out of 16 Competing Hotel Brands

PHOENIX (July 24, 2013) – Best Western International, Inc.’s free guest loyalty program, Best Western Rewards® (BWR®), has been awarded the No. 2 spot on U.S. News & World Report’s inaugural list of the Best Hotel Rewards Programs. The publication evaluated 16 top hotel rewards programs based on several factors, including the number of hotels participating, ease of earning a free night and flexibility of the program.

BWR scored high marks in U.S. News & World Report’s signature methodology thanks to being one of the few truly international hotel rewards programs – points can be earned and redeemed at any of the brand’s 4,000-plus hotels worldwide with no blackout dates. BWR members also enjoy the benefit of those points never expiring.

Another contributor to the high ranking was BWR’s diverse redemption offerings: along with free hotel nights, members can redeem points for dining, shopping and entertainment gift cards, gas cards, airline/partner rewards and more. Best Western’s Status Match… No Catch® program will match members’ elite status in any other hotel loyalty program free of charge, making it that much easier for frequent travelers to cash in on BWR’s wide range of benefits.

“We’ve worked hard to make Best Western Rewards one of the most generous rewards programs in the industry and we’re pleased to see that recognized by U.S. News & World Report’s No. 2 ranking,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western International. “BWR is all about rewarding our most loyal customers and we will continue to push that envelope with new offerings and a refusal to follow the industry trend of devaluing our loyalty points.”

The U.S. News & World Report ranking comes amidst the 25th Anniversary of the Best Western Reward program and the brand has been celebrating with 25 weeks of exciting promotions and giveaways to show appreciation and thanks to its faithful members. Each week through October one randomly selected Elite member will receive a $25 Best Western Travel Card® and the brand will also be holding weekly social media promotions to reward Twitter and Facebook fans. Twenty five-year members of BWR will also be awarded Diamond for Life membership status – the program’s highest Elite tier.

ABOUT BEST WESTERN REWARDS®
Best Western Rewards is one of the industry’s most generous rewards programs. It has the lowest redemption thresholds for awards, and is one of few loyalty programs that is truly international. With more than 4,000* locations in 100* countries, Best Western makes it easy for members to earn points that can be redeemed for global free room nights with no blackout dates, the Best Western Travel Card®, dining, shopping and entertainment gift cards, gas cards, airline/partner rewards and more. Best Western’s Status Match...No Catch® program will match members’ elite status in any other hotel loyalty program free of charge. Consumers who are not members of Best Western Rewards can sign up for the free program and register for the promotion at bestwesternrewards.com.

ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,000* BEST WESTERN®, BEST WESTERN PLUS, BEST WESTERN PREMIER hotels in more than 100* countries and territories worldwide. Now celebrating 67 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 15 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, race car driver Michael Waltrip, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. In 2012, Best Western won a record number of awards, including AAA’s Hotel Partner of the Year, CAA’s Partner of the Year, TravelClick’s eMarketer of the Year and Compuware’s Best of the Web Gold awards.

For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and may fluctuate.