Best Western International Appoints Greg Adams as Vice President of eCommerce
PHOENIX (November 20, 2013) – Best Western International, the World’s Biggest Hotel Family®, announced the hiring of Greg Adams to a new position of vice president, eCommerce. Adams has more than 20 years of experience in hospitality sales and marketing leadership positions.
“I am delighted to announce Greg is joining our team,” said Best Western President and CEO David Kong. “As we continue our industry leading online strategies, Greg’s experience will be a great asset to our hotels and organization.”
Adams initial focus is to make it even easier for more people to make a reservation for their next trip on the company’s award-winning website, www.bestwestern.com, from anywhere in the world they can connect to the Internet.
Adams joined Best Western with more than 20 years of experience in marketing and sales leadership positions in the hospitality industry. His experience includes time with Starwood Hotels & Resorts Worldwide, Inc., Hyatt Hotels Corp. and Marriot International, Inc. As a vice president at Starwood, Adams developed a worldwide account and contact deployment system. Adams recently led an eCommerce consulting company assisting businesses with their online strategies.
“I am honored to be joining the people who care at Best Western, an innovative brand that is on the leading edge of hospitality sales and marketing,” said Greg Adams. “The Best Western team is dedicated to enhancing the online experience for guests worldwide, and I look forward to being part of making it even easier for guests to make reservations on bestwestern.com.”
Best Western won a record number of awards in the last year, including two Hospitality Sales & Marketing Association International Platinum Awards, TravelClick’s eMarketer of the Year and Compuware’s Best of the Web Gold awards for the second year in a row.
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,000* BEST WESTERN®, BEST WESTERN PLUS, BEST WESTERN PREMIER hotels in more than 100* countries and territories worldwide. Now celebrating 67 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 20 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, race car driver Michael Waltrip, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. In 2012, Best Western won a record number of awards, including AAA’s Hotel Partner of the Year, CAA’s Partner of the Year, TravelClick’s eMarketer of the Year and Compuware’s Best of the Web Gold awards.
For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and may fluctuate.