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BW Launches Stay 3, Stay Free Spring Promotion

2/11/2013

BEST WESTERN LAUNCHES STAY 3, STAY FREE SPRING PROMOTION
STAY WITH PEOPLE WHO CARE MESSAGE TO PERMEATE 2013

PHOENIX (FEBRUARY 11, 2013) –Best Western International, The World’s Biggest Hotel Family®, is offering its Best Western Rewards® members an opportunity to earn a free night. Between now and April 14, 2013, Best Western Rewards members who register and stay three separate times at a Best Western hotel will earn a free-night voucher, redeemable at any BEST WESTERN®, BEST WESTERN PLUS® or BEST WESTERN PREMIER® in the U.S., Canada or the Caribbean.

“While other loyalty programs are cutting back, Best Western Rewards members will continue to see the same generous program benefits,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western International. “Spring promotion, bolstered by our Stay With People Who CareSM advertising campaign and expanded social media integration, will offer guests more opportunities to connect with Best Western in 2013.”

The free-night vouchers are limited to one per person and must be redeemed before June 30, 2013. Additionally, elite members that qualify for the spring promotion will be eligible to win a global dream getaway, as well as other prizes. Any members who participate in the spring promotion and pay for their three qualified stays with a Best Western Rewards MasterCard® credit card will earn a one-time 1,000 points bonus. Participants can register and view terms and conditions at bestwestern.com/spring.

Best Western Rewards is one of the industry’s most generous rewards programs. It has the lowest redemption thresholds for awards, and is one of few loyalty programs that is truly international. With more than 4,000* locations in 100* countries, Best Western makes it easy for members to earn points that can be redeemed for global free room nights with no blackout dates, the Best Western Travel Card®, dining, shopping and entertainment gift cards, gas cards, airline/partner rewards and more. Best Western’s Status Match...No Catch® program will match members’ elite status in any other hotel loyalty program free of charge. Consumers who are not members of Best Western Rewards can sign up for the free program and register for the promotion at bestwestern.com/spring.

Best Western Resources:
• For bookings: www.bestwestern.com
• For rewards: www.bestwesternrewards.com
• Like us on Facebook: www.facebook.com/BestWestern
• Read the Best Western blog: www.youmustbetrippin.com
• Follow Best Western on Twitter: www.twitter.com/thebestwestern

ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,000* BEST WESTERN®, BEST WESTERN PLUS, BEST WESTERN PREMIER hotels in more than 100* countries and territories worldwide. Now celebrating 67 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 15 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, race car driver Michael Waltrip, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. In 2012, Best Western won a record number of awards, including AAA’s Hotel Partner of the Year, CAA’s Partner of the Year, TravelClick’s eMarketer of the Year and Compuware’s Best of the Web Gold awards.

For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and may fluctuate.