Hotel Details
101 Lake Shore Drive W, Ashland, Wisconsin 54806-1646 United States

Hotel Overview

Stay at this 100% non-smoking Ashland, Wisconsin hotel located right on the shore of Lake Superior and minutes from Northwood Technical College and Tamarack Health Center.

Welcome to the Hotel Chequamegon, BW Signature Collection in Ashland, Wisconsin, a premier resort on the south shore of Lake Superior - the gateway to the Apostle Islands. Our full-service hotel is ideally situated one block from Main Street in downtown Ashland, where you can stroll along the city blocks and view numerous murals depicting the area's distinct history. Guests can also enjoy the beauty of Lake Superior's Chequamegon Bay by walking along Ashland's Lake Walk trail, which is easily accessible right from the hotel's property.

Hotel Chequamegon, BW Signature Collection proudly features 65 well-appointed guest rooms, each equipped with cable satellite television with HBO® and free wireless high-speed internet access. Guests can enjoy craft beer and cocktails at the Landing, located inside the hotel, with seasonal lakeside deck seating. Additional amenities at this hotel include an indoor swimming pool, fitness center, business center, conference and meeting space, and expanded continental breakfast.

Guests staying at the Hotel Chequamegon, BW Signature Collection will find great opportunities for year-round recreation, including sea kayaking on Chequamegon Bay or visiting Apostle Islands National Lakeshores and the Majestic Sea Caves, sailing, paddle-boarding, snowmobiling, skiing (downhill and cross-country), snowshoeing, and much, much more!

For outstanding customer service and a convenient location in Ashland, Wisconsin, make your reservation at the Hotel Chequamegon, BW Signature Collection.

Guest Rooms

Popular rooms offered at this hotel.

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Hotel Amenities

Hotel Policies

Location

Hotel location and the surrounding area

101 Lake Shore Drive W
Ashland, Wisconsin

Nearby Attractions

Area Business

  • 3.00 mile(s) from C.G. Bretting Manufacturing Co., A global leader in paper converting equipment, headquartered and operating in Ashland.
  • 25.00 mile(s) from Columbia Forest Products, A major hardwood plywood and veneer manufacturer with strong regional operations.
  • 2.00 mile(s) from Walmart Supercenter (Ashland), One of the area’s largest retail employers.
  • 0.05 mile(s) from Local Hospitality & Tourism Sector, Hotels, restaurants, outfitters, and waterfront businesses—including Hotel Chequamegon—form a major part of the local economy.

Attractions

  • 0.05 mile(s) from Ashland’s Historic Mural Walk, Stroll through downtown to see more than 20 large‑scale murals celebrating local history, culture, and Lake Superior heritage.
  • 0.05 mile(s) from Chequamegon Bay & Lakewalk Trail, A scenic shoreline path ideal for walking, biking, sunrise views, and peaceful waterfront moments just steps from the hotel.
  • 6.00 mile(s) from Northern Great Lakes Visitor Center, Interactive exhibits, a five‑story observation tower, nature trails, and year‑round educational programs.
  • 23.00 mile(s) from Apostle Islands National Lakeshore, Explore sea caves, lighthouses, pristine beaches, and world‑class kayaking—one of Wisconsin’s most iconic natural destinations.
  • 2.00 mile(s) from Prentice Park, Home to artesian wells, wooded trails, picnic areas, and easy access to the Maslowski Beach area.
  • 2.00 mile(s) from Maslowski Beach, A sandy swimming beach with volleyball courts, a playground, and sweeping views of Chequamegon Bay.
  • 25.00 mile(s) from Copper Falls State Park, Just a short drive away—featuring dramatic waterfalls, deep gorges, and some of the region’s best hiking.

Dining

  • Onsite, The Landing, casual dining, American, Sunday 11:00 a.m. to 9:00 p.m., Monday 11:00 a.m. to 9:00 p.m., Tuesday 11:00 a.m. to 9:00 p.m., Wednesday 11:00 a.m. to 9:00 p.m., Thursday 11:00 a.m. to 9:00 p.m., Friday 11:00 a.m. to 9:00 p.m., Saturday 11:00 a.m. to 9:00 p.m., Experience fresh regional cuisine, warm Northwoods hospitality, and stunning bay views at The Landing. Handcrafted dishes, inviting spaces, and thoughtful service create a memorable lakefront dining experience for every guest.
  • 0.20 mile(s) from 2nd Street Bistro, Bar/Lounge, American, Open for: lunch, dinner, open year round.
  • 0.30 mile(s) from New China Restaurant, Full Service, Chinese, Open for: lunch, dinner, open year round, dine in or free delivery service available.
  • 0.40 mile(s) from Tap Roots Coffee Shop, Coffee Shop, American, Open for: breakfast, espresso, gelato, smoothies, candy & gifts.
  • 0.80 mile(s) from McDonalds®, Fast Food, American, Open for: breakfast, lunch, dinner
  • 0.90 mile(s) from Black Cat Coffee House, Coffee Shop, American, Open for: breakfast, open year round.
  • 0.90 mile(s) from Deepwater Grill, Full Service, American, Open for: lunch, dinner, open year around. Micro-brewery on site.
  • 0.90 mile(s) from Subway®, Fast Food, American, Open for: breakfast, lunch, dinner
  • 0.90 mile(s) from Arby's, Fast Food, American, Open for: lunch, dinner
  • 1.30 mile(s) from Frankie's Pizza, Full Service, Italian, Open for: lunch, dinner, open year round. Dine in or take out.
  • 1.40 mile(s) from Pizza Pub, Full Service, Italian, Open for: lunch, dinner, open year round.
  • 1.80 mile(s) from Breakwater Cafe, Cafe, American, Open for: breakfast, lunch, dinner, open year round. Overlooking the Breakwater Lighthouse.
  • 2.30 mile(s) from El Dorado Mexican Restaurant, Full Service, Mexican, Open for: lunch, dinner, open year round. Authentic Mexican food.
  • 5.00 mile(s) from Explorers Point, Full Service, American, Open for: lunch, dinner

Education

  • 3.00 mile(s) from Northwood Technical College, hands‑on, career‑focused training in modern labs with strong ties to local industries. The Ashland campus provides accessible programs, community events, and pathways that support the region.
  • 2.20 mile(s) from Wisconsin Indianhead Technical College, Ashland campus

Nearby Cities

  • 10.00 mile(s) from Washburn
  • 20.00 mile(s) from Bayfield
  • 24.00 mile(s) from Mellen
  • 27.00 mile(s) from Iron River
  • 38.20 mile(s) from Ironwood, MI
  • 70.00 mile(s) from Duluth, MN
  • 164 mile(s) from Eau Claire

Recreation

  • 25.00 mile(s) from Copper Falls State Park (Mellen, WI), Home to Copper Falls, Brownstone Falls, and Red Granite Falls—some of Wisconsin’s most dramatic cascades. Features deep gorges, scenic overlooks, and well‑maintained hiking trails.
  • 22.00 mile(s) from Morgan Falls & St. Peter’s Dome (Marengo, WI), A slender, elegant waterfall tucked into a mossy rock face. Pair it with a hike to St. Peter’s Dome for sweeping views of the Chequamegon‑Nicolet Forest.
  • 34.00 mile(s) from Lost Creek Falls (Cornucopia, WI), A guest favorite—easy hike, beautiful forest setting, and a waterfall you can walk behind. Great for families and photos.
  • 8.00 mile(s) from Houghton Falls Nature Preserve (Washburn, WI), A gorge trail leading to Lake Superior. Seasonal waterfalls appear after rain or snowmelt, surrounded by sandstone cliffs and lush forest.
  • 32.00 mile(s) from Siskiwit Falls (Cornucopia, WI), A series of small, rushing cascades along the Siskiwit River. Perfect for wading, photography, and relaxed exploring.
  • 26.00 mile(s) from Lake Superior Adventures, Kayaking, paddleboarding, sailing, and charter fishing offer unforgettable days on the bay.
  • 10.00 mile(s) from Trails & Outdoor Exploration, Miles of scenic paths for hiking, biking, birding, and photography along the Lakewalk and nearby forest trails.
  • 5.00 mile(s) from Golf & Disc Golf, Local courses provide relaxed play with beautiful Northwoods scenery and lake breezes.
  • 26.00 mile(s) from Winter Recreation, Snowshoeing, cross‑country skiing, fat‑tire biking, and access to regional snowmobile trails.
  • 0.05 mile(s) from Waterfront Relaxation, Beach time, shoreline picnics, and peaceful sunset viewing right along Chequamegon Bay.

Shopping

  • 0.05 mile(s) from Gabriele’s German Cookies & Chocolates, Handcrafted European‑style treats, perfect for gifts or a sweet stop during a stroll.
  • 1.00 mile(s) from South Shore Brewery & Deep Water Grille, Local craft beer, pub fare, and a lively atmosphere just blocks from the hotel.
  • 1.00 mile(s) from Artists’ Guild / Local Art Galleries, Featuring regional artists, Lake Superior‑inspired artwork, and handmade gifts.
  • 2.00 mile(s) from Solstice Outdoors, Outdoor gear, apparel, and rentals for exploring the bay, trails, and Apostle Islands.
  • 1.00 mile(s) from Ashland Baking Company, Fresh breads, pastries, and locally loved baked goods—great for morning walks.
  • 0.05 mile(s) from Downtown Ashland Shops (2–5 minutes), A charming stretch of boutiques, galleries, and specialty stores along Main Street.
  • 0.05 mile(s) from The Black Cat Coffeehouse, Local favorite for artisan coffee, baked goods, and a cozy Northwoods vibe.

Transportation

  • 3.00 mile(s) from John F. Kennedy Memorial Airport
  • 75.00 mile(s) from Duluth International Airport
  • 0.10 mile(s) from Ashland

Frequently Asked Questions

Q. Does the Hotel Chequamegon, BW Signature Collection offer breakfast?
The Hotel Chequamegon, BW Signature Collection includes a free breakfast, served daily.
Q. Is the Hotel Chequamegon, BW Signature Collection Pet Friendly?
Pets are not accepted.
Q. What time is Check-in at the Hotel Chequamegon, BW Signature Collection?
Check-in time at the Hotel Chequamegon, BW Signature Collection is 03:00 P.M.
Q. What time is Check-out at the Hotel Chequamegon, BW Signature Collection?
Check-out time at the Hotel Chequamegon, BW Signature Collection is 11:00 A.M.
Q. Does the Hotel Chequamegon, BW Signature Collection have free Wi-Fi?
Yes, we offer free Wi-Fi throughout the hotel and all guest rooms.  
Q. Does the Hotel Chequamegon, BW Signature Collection have a pool?
Yes, enjoy our indoor swimming pool on premises.
Q. Does the Hotel Chequamegon, BW Signature Collection have a fitness center?
Yes, the Hotel Chequamegon, BW Signature Collection is pleased to offer guests a fitness center/health club