Best Western has a proud history of providing great service in fantastic hotels. And this fine accommodation has a proud history of giving warm welcomes and fond farewells...over three Centuries' worth in fact! In the historic market town of Swaffham, Best Western George Hotel is an ideal base to explore the beautiful North Norfolk coast from, and puts guests right at the heart of England's East. Sandringham is a delightful drive away, but if you want a 'right royal' service back at the hotel, you're more than welcome to enjoy lunch or dinner in the superb Green Room restaurant... or if you prefer, take afternoon tea in the lounge. Saturdays are the highlight of the week for shoppers, with the hustle and bustle of a traditional local market directly opposite the 16th Century coaching inn-turned-hotel, giving you a true taste of English country life.
News from the Front Desk
Pets allowed with Restrictions not in public areas, 10GBP per pet per night
Hotel location and the surrounding area
Stayed over on a Saturday night whilst visiting the area. Check-in was friendly and efficient. Room allocated was on the first floor and more than adequate although decor a tad dated. I decided to...
Mistley, United Kingdom on 20-Jan-2020
Visiting family, who live locally and eat her regularly.
We ordered scampi and fish, which were acceptable, but one of our party ordered the Duck, which was virtually inedible as it was tough and...
Newcastle upon Tyne, United Kingdom on 20-Jan-2020
We arrived after a very stressful day to be told that there there was no food available nor was the bar opened as the staff party was that night. We would not have booked had they told us when we...
Gloucester, United Kingdom on 15-Jan-2020
I stayed here a couple of years ago and was looking forward to my return. I wasn't disappointed! From the warm welcome at the reception, to the spacious and comfortable room, through to the excellent...
By James L
Mirfield, United Kingdom on 08-Jan-2020
A truest lovely English Hotel. Very unusual to find such a great Hotel.
Traditional English Hotel of quality. Really enjoyed our stay. Will certainly return.The staff were really attentive and the...