Because We CareSM 

Cleaning Standards

Industry-Leading Cleaning Standards

Modified Breakfast

Modified Breakfast Service & Selections (varies by hotel)

Low Rate Guarantee

Low Rate Guarantee

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1  Adults
0  Children
Station Street
Swaffham, England PE37 7LJ
Great Britain


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Worldwide Numbers

Hotel Direct Number


2:00 P.M. GMT


11:00 A.M. GMT



Hotel Overview

Best Western has a proud history of providing great service in fantastic hotels. And this fine accommodation has a proud history of giving warm welcomes and fond farewells...over three Centuries' worth in fact! In the historic market town of Swaffham, Best Western George Hotel is an ideal base to explore the beautiful North Norfolk coast from, and puts guests right at the heart of England's East. Sandringham is a delightful drive away, but if you want a 'right royal' service back at the hotel, you're more than welcome to enjoy lunch or dinner in the superb Green Room restaurant... or if you prefer, take afternoon tea in the lounge. Saturdays are the highlight of the week for shoppers, with the hustle and bustle of a traditional local market directly opposite the 16th Century coaching inn-turned-hotel, giving you a true taste of English country life.


AAA Housekeeping


Hotel Policies

Pet Policy
Pets allowed with Restrictions not in public areas, 10GBP per pet per night


Hotel location and the surrounding area

Station Street
Swaffham, England

Hotel Amenities


  • Wireless internet connection in public areas
  • 100% smoke-free hotel
  • Restaurant on-site
  • Cocktail lounge
  • Safe deposit box
  • Outdoor parking
  • Free parking
  • Fax facilities
  • Photocopy Service
  • Breakfast available, nominal fee
  • Inter corridor
  • 24-hour front desk
  • Shoe shine
  • Free wireless Internet available in public areas; Free in-room wireless Internet access; Free wireless Internet access available in public areas and all guest rooms
  • Parking for the physically challenged, one space available
  • Baby listening
  • Evening reception
  • Drinking water
  • No elevator
More Amenities


  • Cable satellite television
  • Hairdryer
  • AM/FM alarm clock
  • Desk/work area
  • Room service 24 hours
  • Direct dial telephone
  • AM/FM Radio
  • Internet access
  • Toiletries
  • Dataports
  • Complimentary newspaper
  • Wake-up calls
  • Crib available
More Amenities
More Amenities

Nearby Attractions


  • 4.00 mile(s) from Castle Acre Priory
  • 7.00 mile(s) from Oxborough Hall
  • 15.00 mile(s) from Blickling Hall
  • 20.00 mile(s) from Sandringham, historical home of the monarchy
  • 20.00 mile(s) from Thursford Steam Museum


  • George Bar, on premises, Bar/Lounge, International, Open for: lunch, Informal Bar with snacks.
  • The Green Room, on premises, Full Service, International, Open for: breakfast, lunch, dinner, Local and International cuisine. Child meals available.

Nearby Cities

  • 25 mile(s) from Norwich
  • 35 mile(s) from Cambridge


  • 12 mile(s) from Downham Market
  • 25 mile(s) from Norwich Airport
  • 44 mile(s) from Stansted Airport