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1  Adults
0  Children
Station Street
Swaffham, England PE37 7LJ
Great Britain


Toll Free Reservations (US & Canada Only)

Worldwide Numbers

Hotel Direct Number


2:00 P.M. GMT


11:00 A.M. GMT



Hotel Overview

Best Western has a proud history of providing great service in fantastic hotels. And this fine accommodation has a proud history of giving warm welcomes and fond farewells...over three Centuries' worth in fact! In the historic market town of Swaffham, Best Western George Hotel is an ideal base to explore the beautiful North Norfolk coast from, and puts guests right at the heart of England's East. Sandringham is a delightful drive away, but if you want a 'right royal' service back at the hotel, you're more than welcome to enjoy lunch or dinner in the superb Green Room restaurant... or if you prefer, take afternoon tea in the lounge. Saturdays are the highlight of the week for shoppers, with the hustle and bustle of a traditional local market directly opposite the 16th Century coaching inn-turned-hotel, giving you a true taste of English country life.

Hotel Amenities

Because We CareSM

Cleaning Standards

Industry-Leading Cleaning Standards

Modified Breakfast

Modified Breakfast Service & Selections (varies by hotel)

Low Rate Guarantee

Low Rate Guarantee

Hotel Policies

Pet Policy
Pets allowed with Restrictions not in public areas, 10GBP per pet per night
Child Policy
Up To Two Children Free (Age 12 And Under) For Every Two Paying Adults In Existing Bedding. Meal Charges May Apply.


Hotel location and the surrounding area

Nearby Attractions


  • 4.00 mile(s) from Castle Acre Priory
  • 7.00 mile(s) from Oxborough Hall
  • 15.00 mile(s) from Blickling Hall
  • 20.00 mile(s) from Sandringham, historical home of the monarchy
  • 20.00 mile(s) from Thursford Steam Museum


  • George Bar, on premises, Bar/Lounge, International, Open for: lunch, Informal Bar with snacks.
  • The Green Room, on premises, Full Service, International, Open for: breakfast, lunch, dinner, Local and International cuisine. Child meals available.

Nearby Cities

  • 25 mile(s) from Norwich
  • 35 mile(s) from Cambridge


  • 12 mile(s) from Downham Market
  • 25 mile(s) from Norwich Airport
  • 44 mile(s) from Stansted Airport