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Awards and Accolades

It is a testament to Best Western's commitment to excellence in providing quality and service to both customers and travel partners that the brand continues to receive more industry accolades than any other brand.


Guest Satisfaction

JDPower Award

SureStay Hotel Group Logo

Ranked #1 by J.D. Power

SureStay Hotel Group® was named #1 in Guest Satisfaction Among Economy Hotel Chains in the J.D. Power 2020 North America Hotel Guest Satisfaction Study.

For J.D. Power 2020 award information, visit jdpower.com/awards.

JDPower Award

Best Western Premier Logo

Ranked #1 by J.D. Power

Best Western Premier® was ranked number one in the upscale segment in the J.D. Power 2019 North America Hotel Guest Satisfaction Study.

For J.D. Power 2019 award information, visit jdpower.com/awards.

Leader in Business Travel

Business Travel News logos

Top Ranked By Business Travel News
Best Western® and Best Western Plus® have been selected by the readers of Business Travel News (BTN) as the No. 1 Midscale Hotel Brand and No. 2 Upper Midscale Hotel Brand respectively in BTN’s 2020 Hotel Brand Survey.

Commitment to Quality and Service

Travelers Choice Logo

Tripadvisor Travelers’ Choice Awards
In 2020, a total of 2,037 hotels globally across brand portfolios received a Tripadvisor Travelers' Choice Award.

AAA Partner of the Yearl

Lodging Partner of the Year, 12th Time

Fast Company logo

Fast Company Award

In 2018, Fast Company honored Best Western® Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category.


Adrian award logo


Adrian Award Recipient
Best Western received a record 75 Adrian Awards from the Hospitality Sales and Marketing Association International (HSMAI), continuing its reign as a leader among its competitors.

Magellan award logo


Travel Weekly Magellan Award Recipient
Best Western received 50 Travel Weekly Magellan Awards, a recognition that honors the best in travel and salutes outstanding travel professionals.

Award Winning Guest Loyalty Program


Top 5 Ranked Guest Loyalty Program for Seven Consecutive Years
U.S. News & World Report

Loyalty 360 Logo


Top Guest Loyalty Program
Loyalty360 Awards