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Awards and Accolades

It is a testament to Best Western's commitment to excellence in providing quality and service to both customers and travel partners that the brand continues to receive more industry accolades than any other brand.


Leader in Business Travel

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Ranked Number One By Business Travel News
Best Western Plus® and Best Western® ranked number one in upper-midscale and midscale hotel brands in 2018 Hotel Chain Survey - marking the brand's fifth consecutive year of being top ranked by Business Travel News readers. Additionally, Best Western was recognized as the Most Innovative Brand for the midscale segment.

Commitment to Quality and Service

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TripAdvisor Certificate of Excellence
In 2018, a total of 1,974 Best Western-branded hotels worldwide received a TripAdvisor Certificate of Excellence, 1,353 of which were in North America. Overall, 66 percent of properties in North America were honored with this distinction.

Lodging Partner of the Year, 10th Time

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Fast Company Award

In 2018, Fast Company honored Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category.

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Adrian Award Recipient
Best Western received a record 65 Adrian Awards from the Hospitality Sales and Marketing Association International (HSMAI), continuing its reign as a leader among its competitors.

Travel Weekly Magellan Award


Travel Weekly Magellan Award Recipient
Best Western received 48 Travel Weekly Magellan Awards, a recognition that honors the best in travel and salutes outstanding travel professionals.

Award Winning Guest Loyalty Program

Best Travel Rewards 2018-19


Top Ranked Guest Loyalty Program for Six Consecutive Years
U.S. News & World Report

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Top Guest Loyalty Program
Loyalty360 Awards