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Awards and Accolades

It is a testament to Best Western's commitment to excellence in providing quality and service to both customers and travel partners that the brand continues to receive more industry accolades than any other brand.


Guest Satisfaction

JDPower Award

SureStay Hotel Group Logo

Ranked #1 by J.D. Power

SureStay Hotel Group® was named #1 in Guest Satisfaction Among Economy Hotel Chains in the J.D. Power 2020 North America Hotel Guest Satisfaction Study.

For J.D. Power 2020 award information, visit jdpower.com/awards.

JDPower Award

Best Western Premier Logo

Ranked #1 by J.D. Power

Best Western Premier® was ranked number one in the upscale segment in the J.D. Power 2019 North America Hotel Guest Satisfaction Study.

For J.D. Power 2019 award information, visit jdpower.com/awards.

Leader in Business Travel

Business Travel News logos

Ranked Number One By Business Travel News
Best Western Plus® and Best Western® ranked number one in upper-midscale and midscale hotel brands in 2018 Hotel Chain Survey - marking the brand's fifth consecutive year of being top ranked by Business Travel News readers. Additionally, Best Western was recognized as the Most Innovative Brand for the midscale segment.

Commitment to Quality and Service

Travelers Choice Logo

Tripadvisor Travelers’ Choice Awards
In 2020, a total of 2,037 hotels globally across brand portfolios received a Tripadvisor Travelers' Choice Award.

Lodging Partner of the Year, 11th Time

Fast Company Logo

Fast Company Award

In 2018, Fast Company honored Best Western® Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category.


HSMAI Adrian Awards Logo


Adrian Award Recipient
Best Western received a record 75 Adrian Awards from the Hospitality Sales and Marketing Association International (HSMAI), continuing its reign as a leader among its competitors.

Travel Weekly Magellan Award


Travel Weekly Magellan Award Recipient
Best Western received 50 Travel Weekly Magellan Awards, a recognition that honors the best in travel and salutes outstanding travel professionals.

Award Winning Guest Loyalty Program


Top 5 Ranked Guest Loyalty Program for Seven Consecutive Years
U.S. News & World Report

Loyalty 360 Logo


Top Guest Loyalty Program
Loyalty360 Awards