Amy Hulbert | VP Boutique and Upscale Brands - Best Western


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Amy Hulbert

Vice President, Boutique and Upscale Brands

Amy Hulbert

Tammy Lucas, Vice President, Marketing

Amy Hulbert is Vice President of boutique and upscale brands for Best Western® Hotels & Resorts. A 20-year veteran of the hospitality design industry, Hulbert joined the company in 2010 and now leads the brand team in helping promote the successful growth and performance of its upscale brands, as well as the construction and operation of Best Western’s corporate-owned assets.

At the helm of the design department for Best Western Hotels & Resorts for nearly a decade, Hulbert was responsible for implementing the company’s highly successful Design Excellence Program, which was introduced in 2015 and now offers exclusive design services to hoteliers as part of their Best Western membership. She also has led the design of two of Best Western’s newest brands - Vīb® and GLō® and rolled out various prototypes to contemporize the company’s legacy brands - Best Western®, Best Western Plus®, Best Western Premier®. Helping catapult the company to the forefront of industry innovation through cutting-edge design, Hulbert is an industry thought leader and frequently shares her insight in forward-thinking articles and industry panels focused on hotel design trends. 

Hulbert began her career in hospitality interior design at The Gettys Group, Inc. in Chicago, Illinois, specializing in hospitality interiors for the firm. In 1998, Hulbert joined Hilton Hotels Corporation and was an integral part of the design team at Hilton for 11 years, most recently covering the Latin America and Caribbean territory for all ten of Hilton’s brands. Hulbert received her degree in Interior Design from Miami University in Oxford, Ohio.