Greg Adams serves as Senior Vice President and Chief Digital Officer for Best Western® Hotels & Resorts. Adams oversees all aspects of Best Western International’s Technology Management, eBusiness and eCommerce strategies and activities.
Adams has a proven executive management track record of driving revenue growth with more than 20 years’ experience in technology management, marketing and sales leadership positions for Marriott International Inc., Hyatt Hotels Corp., and Starwood Hotels & Resorts Worldwide Inc. As a Vice President at Starwood, Adams developed an industry leading, worldwide account and contact deployment system responsible for delivering a dramatic increase in sales productivity. Prior to Best Western® Hotels & Resorts, Adams served as President and CEO of iMedia Vortex LLC, an eCommerce consulting company assisting businesses with their digital transformation strategies.
Under Adams’ leadership, Best Western has embarked on an aggressive transformation of its digital capabilities that includes the construction of a new global digital platform designed to greatly expand on existing capabilities while dramatically decreasing the time needed to bring new innovations to market.
An example of these enhanced capabilities is the recent launch of the all-new, reimagined bestwestern.com that incorporates highly visual, interactive elements and responsively adapts to the screen size of the device a customer is using – whether that be a smartphone, tablet, laptop or desktop PC. The result is an intuitive, image-rich, engaging online consumer experience designed to optimize and streamline customer interactions via this critical brand channel.
Adams studied at the University of Nebraska at Omaha and Bellevue University and was recognized by The Hospitality Sales & Marketing Association International (HSMAI) as one of the Top 25: Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization in 2014.