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Jay Pricher 
Vice President, General Counsel 

Jay Pricher

As General Counsel for Best Western® Hotels & Resorts, Jay Pricher provides counsel, leadership and guidance on all legal issues relating to Best Western's corporate environment and membership. He is also responsible for setting and managing strategic direction, and for providing guidance on corporate legal issues, to include board and governance matters. Additionally, he provides advice and assistance to the Board of Directors and to Best Western’s membership regarding Best Western’s regulatory documents, and membership rights, duties and obligations. 

Best Western’s legal department has a staff of six that includes five attorneys. The department provides legal advice and assistance regarding contracts, intellectual property, international operations, litigation and membership matters. 

Before joining Best Western, Jay was Vice President and Associate General Counsel for Financial American Corporation, a real estate focused private equity firm.

Jay received his Bachelor of Arts degree in Legal Studies and Politics from the University of California, Santa Cruz and his Juris Doctor degree from the University of California, Hastings College of the Law.  He also earned a Master of Business Administration from the W.P. Carey School of Business at Arizona State University, with an emphasis on International Finance.