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Jay Pricher 
Vice President, Legal

Larry Cuculic, Vice President and General Legal Counsel

As Vice President for Best Western® Hotels & Resorts, Jay provides counsel, leadership and guidance on legal issues relating to Best Western’s international operations, intellectual property matters and business litigation. Additionally, he provides advice and assistance on corporate legal issues, to include Best Western’s regulatory documents and governance matters.

Before joining Best Western, Jay was Vice President and Associate General Counsel for Financial American Corporation, a real estate focused private equity firm.

Jay received his Bachelor of Arts degree in Legal Studies and Politics from the University of California, Santa Cruz and his Juris Doctor degree from the University of California, Hastings College of the Law.  He also earned a Master of Business Administration from the W.P. Carey School of Business at Arizona State University, with an emphasis on International Finance.