Jay Pricher 
Senior Vice President, General Counsel 

As Senior Vice President and General Counsel for BWH^SM Hotels, Jay Pricher provides counsel, leadership and guidance on all legal issues relating to BWH Hotels' global corporate environment and membership. He is also responsible for setting and managing strategic direction for the organization as a member of the executive team, and for providing guidance on corporate legal issues, to include Board and governance matters.

Additionally, Pricher provides advice and assistance to the Board of Directors and to BWH Hotels' membership regarding BWH Hotels' regulatory documents, and membership rights, duties and obligations. 

In his role as General Counsel, Pricher oversees the Legal department, Public Relations and Corporate Communications, and Affiliation Management.

Before joining BWH Hotels, Pricher was Vice President and Associate General Counsel for a real estate focused private equity firm.

Pricher received his Bachelor of Arts degree in Legal Studies and Politics from the University of California, Santa Cruz and his Juris Doctor degree from the University of California, Hastings College of the Law.  He also earned a Master of Business Administration from the W.P. Carey School of Business at Arizona State University, with an emphasis on International Finance.