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Larry Cuculic
Senior Vice President and General Counsel

Larry Cuculic, Vice President and General Legal Counsel

As senior vice president and general counsel for Best Western® Hotels & Resorts, Larry Cuculic provides counsel, leadership and guidance on all legal issues relating to Best Western's corporate environment and membership. He is also responsible for setting and managing strategic direction, and for providing guidance on corporate legal issues, to include board and governance matters. Additionally, he provides advice and assistance to the board of directors and to Best Western’s membership regarding Best Western’s regulatory documents, and membership rights, duties and obligations. 

Best Western’s legal department has a staff of six that includes five attorneys. The department provides legal advice and assistance regarding contracts, intellectual property, international operations, litigation and membership matters. 

Cuculic is also responsible for Best Western’s human resources functions, reservations and customer care voice channel operations, and administrative support of hotel development.  

Cuculic sits as a member of the American Hotel & Lodging Association’s General Counsel Committee and is a Director on the Board of the Arizona Lodging & Tourism Association.

Before joining Best Western, Cuculic was senior vice president general counsel and corporate secretary for Lafayette, Ind.-based Wabash National Corporation (NYSE: WNC). Previously, Cuculic served as vice president legal and corporate secretary for American Commercial Lines, Inc. in Jeffersonville, Ind., and was a partner in the law firm Gambs, Mucker & Bauman. Before retiring from the U.S. Army, Cuculic served as a Judge Advocate General’s Corps officer in various legal positions, including appointment as a military judge. 

Cuculic received his B.S. from the U.S. Military Academy at West Point and his J.D. from Notre Dame Law School. He also earned an LL.M. degree from the U.S. Army Judge Advocate General's School in Charlottesville, Va., and graduated from the U.S. Army Command and General Staff College in Ft. Leavenworth, Kan.