Mark Hoefling
Vice President, Operations
Mark Hoefling is Vice President of Operations for BWHSM Hotels in North America. Hoefling is responsible for the company’s efforts in guest satisfaction and customer feedback programs, data control and brand management, education and training, district management and member care, global hotel quality assurance, brand identity and regional services. Hoefling also oversees member relations and brand management for all SureStay Hotels® brands.
Hoefling began his career in the hospitality industry more than 20 years ago, starting in a sales manager position and progressively moving into various other areas of hotel operations. Before joining BWH Hotels, Hoefling served in the roles of senior director of operations, vice president of operations and chief operating officer for third-party hotel management companies and industry leading hospitality brands, including 13 years with IHG® Hotels & Resorts, where he led support teams for both franchise and company managed divisions throughout the U.S., Canada and Mexico.
Hoefling is a graduate of the University of Nebraska-Lincoln with a bachelor’s degree in Business Administration and has also achieved his Certified Hotel Administrator designation.