Senior Vice President & Chief Operations Officer
Ron Pohl is Senior Vice President and Chief Operations Officer for Best Western® Hotels & Resorts. He joined the brand in 2007, serves on the company’s executive committee and leads the brand’s operations and development efforts for North America and Asia. Pohl’s responsibilities include key departments within the hotel company, including customer care, member services, revenue management, education and training, design, supply, and global quality assurance. He was instrumental in repositioning the three core brands, Best Western®, Best Western Plus® and Best Western Premier® as well as launching the newest brands: Vīb®, Glō® , BW Premier Collection® , Executive Residency by Best Western® and BW Signature CollectionSM by Best Western. Pohl also played a key role in launching the company’s newly launched franchise model – SureStay Hotel Group®.
Prior to joining Best Western, Pohl spent 25 years with Boykin Management Company and Marriott Corporation. With Boykin, he served in a number of senior-level positions in the areas of marketing, sales, and revenue management, and ultimately Senior Vice President of Operations. Pohl earned awards for sales leadership, website development, and outstanding customer service.
He currently serves on the American Hotel & Lodging Association’s Board of Directors and previously served on the board of directors for the Convention & Visitors Bureau of Greater Cleveland.
Throughout his career, Pohl has earned a number of awards for sales leadership, website development, and outstanding customer service. In 2017, he was named a silver winner in the Executive of the Year – Large Companies category by the Best in Biz Awards. Judged by prominent editors and reporters from top-tier publications in North America, Pohl received the award as result of his commitment to excellence, innovative vision, and investment in employees’ professional development. Pohl was also named the 2017 gold winner in the Executive of the Year category by One Planet Awards, the world's premier awards program honoring the best in business and professional excellence in every industry from around the globe. Finally, Pohl received the prestigious American Hotel & Lodging Educational Institute Arthur Landstreet Award in 2016.