PHOENIX (August 24, 2015) Best Western International announced today that it has five additional VībSM, deals signed; all of which are anticipated to be open by the end of 2016. Since announcing Vīb (as in Vibrant), Best Western’s new urban boutique concept last October, the brand has eight Vīb projects under development and is actively negotiating deals in key U.S. cities including Atlanta, Charlotte, Dallas, New Orleans, Scottsdale and San Diego.
“Since the launch of Vīb we have had tremendous interest from hotel developers and are especially pleased with the response from developers who have not previously developed Best Western hotels,” said Ron Pohl, senior vice president Brand Management. “Vīb is really gaining traction because it is the only boutique concept designed for the upper midscale hotel segment and fills a niche that developers and customers want.”
Vīb was designed for today's connected traveler who is looking for social engagement, technology integration and consistent service. Vīb's vibrant lobby, stylish design and focus on convenience and technology integration will exceed their expectations. This unique concept has a minimal footprint, is cost effective to build, efficient to operate, and as a result of Best Westerns leading industry revenue contribution and fee structure, creates a highly profitable business model.
In addition to the previously announced Vīb hotel projects in Chicago, Miami and Seoul, South Korea, the following Vīb hotels are expected to be open by the end of 2016:
For more information on development opportunities with Best Western please visit bestwesterndevelopers.com.
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,000+* hotels in more than 100* countries and territories worldwide. Best Western offers six hotel products to suit the needs of developers and guests in every market: BEST WESTERN®, BEST WESTERN PLUS®, BEST WESTERN PREMIER®, BEST WESTERN PLUS EXECUTIVE RESIDENCYSM, VîbsSM and BW Premier CollectionSM. Now celebrating 69 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 22 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records and accolades, including Business Travel News top chain award for both BEST WESTERN and BEST WESTERN PLUS, three consecutive Compuware Best of the Web gold awards and six consecutive AAA/CAA Hotel Partner of the Year awards. Forty percent of Best Western-branded hotels worldwide won TripAdvisor Certificate of Excellence awards for customer satisfaction.
For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and may fluctuate.