PHOENIX (October 14, 2015) Best Western Hotels & Resorts continues to celebrate earning prestigious industry awards including this week’s recognition by Business Travel News (BTN). For the second year in a row, Best Western Plus® has been selected by readers of BTN as the No. 1 upper-mid-price hotel brand and Best Western® ranked in the top three for best mid-price hotel for business travel. Best Western Plus continues to win out over brands such as Hampton, Holiday Inn Express, Holiday Inn and Fairfield to take the top spot as the favorite for business travel.
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The Annual Hotel Chain Survey measures corporate buyer opinions of the lodging brands they use. BTN readers include more than 44,000 travel managers who control $264 billion in corporate travel spending.
The Best Western Plus brand continues to dominate in the categories of: corporate rate programs, sales staff, price/value relationship, helpful and courteous service, physical appearance, in-room business amenities and personal amenities, data quality and arranging group travel/meetings. The Best Western brand earned top recognition for sales staff, corporate rate programs, data quality, arranging group travel/meetings and meeting facilities.
“Earning this award again is a testament to our hotelier’s commitment to invest in their hotels and their staff as well as the investment Best Western Hotels & Resorts continues to make in our worldwide sales team,” said Dorothy Dowling Best Western Hotels & Resorts senior vice president of marketing and sales. “Our North American hoteliers will have invested $2 billion in renovations to their properties by the end of 2016 which is reflected in our rankings, while the company continues to build our sales team, deepen our client relationships and provide innovative travel programs to meet the needs of our clients and hoteliers. Finally, we are thrilled that our focus on meeting the needs of today’s business travelers has resulted in such a tremendous recognition in this highly competitive industry.”
“For the second year in a row, Best Western Plus took home the honors of winning the upper-midprice category and the Best Western brand earned top recognition for sales staff, corporate rate programs, data quality, arranging group travel/meetings and meeting facilities,” said Louis Magliaro, group publisher of The BTN Group. “Best Western Hotels & Resorts continues to make great strides, and Business Travel News readers are clearly taking notice.”
On the eve of its 70th birthday, Best Western Hotels & Resorts continues to grow and evolve as a global company expanding from one brand to seven in the past five years; Best Western, Best Western Plus and Best Western Premier®, BW Plus Executive Residency®, BW Premier Collection®, Vîb®, and GLō℠. Listening to what is important to its corporate travel buying clients and travelers, the company’s brands continue to offer free WiFi, a quality complimentary breakfast, contemporary in-room amenities, an updated exercise facility and business center services. Knowing the importance of loyalty programs to business travelers, its award-winning loyalty program, Best Western Rewards®, continues to offer one of the richest loyalty programs in the industry with points that never expire and can be redeemed worldwide.
Focused on enhancing the traveler’s experience on every level, the company has introduced its next generation mobile appdesigned with the content and features travelers want including a map-based feature showing nearby attractions and improved integration with Best Western Rewards, to encourage earning and redemption of points at any of the companies 4,100 hotels around the world.
To read the article click here BTN Hotel Brand Survey 2015.
ABOUT THE BTN GROUP
The BTN Group is the leading provider of comprehensive news and information serving the business travel industry. Operating across various communication platforms, the group reaches an audience of corporate executives who are responsible for managing/arranging business travel on behalf of their organizations. Its unique portfolio of print publications, including Business Travel News and Travel Procurement, digital products and live events provides travel marketers the opportunity to engage with business travel management professionals. www.BusinessTravelNews.com.
ABOUT BEST WESTERN HOTELS & RESORTS
Best Western® Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western℠, Vīb ®, BW Premier Collection® and GLō℠. Now celebrating 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 26 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records regarding awards and accolades, including Business Travel News naming Best Western as the best midscale hotel brand in 2014 and Best Western Plus as the best upper mid-price hotel brand in 2014 and 2015, four consecutive Compuware Best of the Web gold awards for best hotel website, and seven consecutive AAA/CAA Hotel Partner of the Year awards. Nearly sixty percent of Best Western branded hotels earned a TripAdvisor Certificate of Excellence award in 2015.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.