Best Western Rewards® Wins Loyalty Marketing Award
Best Western International Honored For Creative Loyalty Program Promotion
PHOENIX (August 3, 2015) – Best Western International announced today that it received a COLLOQUY Recognizes award for its exciting partnership with Disney Channel for the summer 2014 promotion. COLLOQUY Recognizes is a program that honors companies for forward-thinking strategies in loyalty marketing. To help Best Western Rewards® stand out among hotel industry loyalty programs, engage guests at the property, and offer even more rewards for its members, Best Western took a unique approach by strategically partnering with Disney Media as they readied the summer launch of the Disney Channel Original Movie, Zapped.
“At Best Western we strive to craft innovative promotions that will engage our guests and inspire loyalty to our brand,” said Glen MacDonell, managing director, loyalty & partnership marketing for Best Western. “We are honored that COLLOQUY recognized our partnership with Disney Media to create the ultimate summer travel experience for our guests.”
The partnership consisted of the “Get Zapped with Zendaya Zweepstakes,” which offered guests a chance to win Best Western gift cards to use on their hotel stays, as well as a grand prize of a trip to Los Angeles to meet Zendaya, star of Disney Channel Original Movie, Zapped, in person. Best Western and Disney Media took a multichannel approach to promote the sweepstakes, leveraging the traditional mediums of television and radio, and through digital with social media, digital banner advertising, email, targeted direct response offers, and dedicated landing pages. Finally, every Best Western property promoted the sweepstakes using in-room and front desk marketing collateral, including innovative augmented reality standees displayed prominently at the property. The four foot standees could be “activated” by downloading an interactive app on a mobile device, then pointing its camera at the standee, giving guests an opportunity to virtually interact and take photos “with” the star, Zendaya.
Best Western’s loyalty program, Best Western Rewards has emerged as an award-winning powerhouse among hotel loyalty programs in recent years. The program was recently recognized by U.S. News & World Report and J.D. Power Associates as one of the top three hotel loyalty programs. Best Western Rewards was also named Up and Coming Program of the Year, Middle East/Asia/Oceania in the 2015 Freddie Awards. For more than 25 years, the program has served as one of the industry’s most generous rewards programs where points never expire. It has the lowest redemption thresholds for awards, and is one of few loyalty programs that is truly international. With hotels in more than 100 countries, Best Western makes it easy for members to earn points that can be redeemed global free room nights with no blackout dates, the Best Western Travel Card, dining, shopping and entertainment gift cards, gas cards, airline/partner rewards and much more. Best Western’s Status Match...No Catch®program will match members’ elite status in any other hotel loyalty program, free of charge.
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,000+* hotels in more than 100* countries and territories worldwide. Best Western offers six hotel products to suit the needs of developers and guests in every market: BEST WESTERN®, BEST WESTERN PLUS®, BEST WESTERN PREMIER®, BEST WESTERN PLUS EXECUTIVE RESIDENCYSM, VîbsSM and BW Premier CollectionSM. Now celebrating 69 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 22 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records and accolades, including Business Travel News top chain award for both BEST WESTERN and BEST WESTERN PLUS, three consecutive Compuware Best of the Web gold awards and six consecutive AAA/CAA Hotel Partner of the Year awards. Forty percent of Best Western-branded hotels worldwide won TripAdvisor Certificate of Excellence awards for customer satisfaction.
For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and may fluctuate.