PHOENIX (October 1, 2015) Today Best Western Hotels & Resorts announced its new Americas partnership agreement to distribute Best Western branded hotels on Booking.com. The agreement allows Best Western properties in North America, South America, Central America and Mexico to participate in the strong distribution network of Booking.com.
“Our agreement with Booking.com elevates our relationship with a leader in the distribution space, allowing our hotels in the Americas to reach new consumers. Booking.com is a valued business partner and we look forward to developing ways to deepen our relationship, grow new business and generate more revenue for our hoteliers,” said Dorothy Dowling senior vice president of marketing and sales for Best Western. “We look forward to a long, successful partnership with Booking.com.”
By ensuring significant representation with Booking.com, Best Western hotels in the Americas will be part of the key consideration set for consumers searching or booking in this channel and will be better positioned to aggressively compete for their business. Booking.com is the world leader in booking accommodations online, with over 900,000 room nights reserved on Booking.com each day.
“We are thrilled about this new partnership with Best Western. It empowers Booking.com customers to discover and enjoy even more great places to stay throughout North and South America,” said Todd Dunlap, Managing Director, Americas at Booking.com. “As we continue to grow our business together, we look forward to introducing additional choice and enhanced value to consumers over the coming years.”
Technology integration between the two companies will be facilitated through DerbySoft allowing rates and availability of rooms to be reflected in real-time on Booking.com and providing the best possible customer experience with seamless booking integration.
ABOUT BEST WESTERN HOTELS & RESORTS
Best Western® Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western℠, Vīb ®, BW Premier Collection® and GLō℠. Now celebrating 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 26 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records regarding awards and accolades, including Business Travel News naming Best Western as the best midscale hotel brand in 2014 and Best Western Plus as the best upper mid-price hotel brand in 2014 and 2015, four consecutive Compuware Best of the Web gold awards for best hotel website, and seven consecutive AAA/CAA Hotel Partner of the Year awards. Nearly sixty percent of Best Western branded hotels earned a TripAdvisor Certificate of Excellence award in 2015.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.