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Introduces Vīb, BW Premier Collection

Best Western International Introduces Vīb, BW Premier Collections

PHOENIX (March 3, 2015) Best Western International recently launched two new global hotel products, Vīb (as in Vibrant) an urban boutique hotel concept and the BW Premier Collection, a soft brand targeting upscale and luxury independent hotels. After unveiling the new offerings at the brand’s North American Convention, the International Hotel Investment Forum (IHIF) in Berlin is the first opportunity for international developers and investors to see and learn about the brand’s global development strategy for these two new hotel products. 

“We believe Vīb is a particularly good fit for the major cities in Europe because of its design and business model and the BW Premier Collection is an attractive proposition for independent hotels who want to lessen their reliance on online travel agencies without a long-term commitment. We think the unique pay-for-performance fee structure of the BW Premier Collection will be very attractive to independent hoteliers,” said Best Western President and CEO David Kong. 

The first hotel to join the BW Premier Collection hotel was the Hotel Mäster Johan, a first-class 68-room boutique hotel in the heart of Malmö, Sweden. The Hotel Mäster Johan is a recipient of the prestigious 2014 TripAdvisor Travelers Choice award. 

In addition to developing the ī and BW Premier Collection brands, the company is focused on continuing to enhance the quality of its hotels globally and maintaining a strong development pipeline for the BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® brands. Currently Best Western’s international pipeline has 290 projects in development. Highlights include: 

  • Projects in the pipeline for Europe are currently 35 percent new construction with 37 percent of the projects either BEST WESTERN PLUS or BEST WESTERN PREMIER. 
  •  In the South American countries of Brazil, Colombia and Venezuela new construction projects make up 96 percent of the pipeline with 48 percent being BEST WESTERN PLUS or BEST WESTERN PREMIER. 
  •  The pipeline in the Asia-Pacific region is comprised of 89 percent new construction projects with 35 percent either BEST WESTERN PLUS or BEST WESTERN PREMIER projects. 
  • “While development as a whole in Europe hasn’t rebounded as quickly as we would like, we are very pleased with our development opportunities in countries like Poland, France, Great Britain and Germany. We also really like the strong growth and future prospects we see in Africa, Latin America and South East Asia,” said Kong. 


Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,000+* hotels in more than 100* countries and territories worldwide. Best Western offers six hotel products to suit the needs of developers and guests in every market: BEST WESTERN®, BEST WESTERN PLUS®, BEST WESTERN PREMIER®, BEST WESTERN PLUS EXECUTIVE RESIDENCYSM, VîbsSM and BW Premier CollectionSM. Now celebrating 69 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 22 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records and accolades, including Business Travel News top chain award for both BEST WESTERN and BEST WESTERN PLUS, three consecutive Compuware Best of the Web gold awards and six consecutive AAA/CAA Hotel Partner of the Year awards. Forty percent of Best Western-branded hotels worldwide won TripAdvisor Certificate of Excellence awards for customer satisfaction. 

For more information or to make a reservation, please visit www.bestwestern.com. 

*Numbers are approximate and may fluctuate.