Introducing Two New Brands To Asia
Best Western Introduces Two New Hotel Brands Vīb and BW Premier Collection to Asia
BANGKOK (March 18, 2015) Best Western International recently launched two new global hotel products, Vīb (as in vibrant) an urban boutique hotel concept and the BW Premier Collection, a soft brand targeting upscale and luxury independent hotels. After unveiling the new offerings at the International Hotel Investment Forum (IHIF) in Berlin, the company today hosted an event in Bangkok for international developers and investors to see and learn about the brand’s global development strategy for these two new hotel products.
The Vîb concept re-imagines the Best Western hotel experience for today’s traveler who is seeking: innovation, technology and style with an authentic, local flavor offered at a great value. Style and Value is the vision of Vîb and something that Best Western can deliver like no other global hotel chain.
“We believe that the stylish design of Vîb combined with the concepts business model and low cost to build will be very appealing to developers and investors throughout Asia. In fact we are delighted to announce that we have signed a deal for the first Vîb to be developed in South Korea,” said Best Western International President & CEO David Kong.
The first Vîb signed to be developed is a 148room new construction project in Seoul, South Korea. “The Vîb project we are developing is in the heart of the central business district of Gangnam, Seoul and is expected to break ground in the next six months. We believe the central business districts high density and energy is the perfect fit for Vîb,” said Best Western South Korea President John Choi.
Best Western is also launching BW Premier Collection, its new soft brand. “The BW Premier Collection offers a compelling proposition to independent hoteliers who want to lessen their reliance on online travel agencies without a long-term commitment. We think the unique pay-for-performance fee structure of the BW Premier Collection will be very attractive to independent hoteliers,” noted Kong.
In addition to developing the Vîb and BW Premier Collection brands, the company is focused on continuing to enhance the quality of its hotels globally and maintaining a strong development pipeline for the BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® brands. Currently Best Western’s international pipeline has 290 projects in development. Highlights include:
- The pipeline in the Asia-Pacific region is comprised of 90 percent new construction projects with 35 percent either BEST WESTERN PLUS or BEST WESTERN PREMIER projects.
- There are nearly 50 projects in India, China, and Indonesia; virtually all are new construction.
- Countries forming the ASEAN Economic Community (AEC) have a combined 37 projects representing 6110 rooms in the pipeline.
- Vīb development opportunities are currently being considered in Bangkok, Thailand, Sarawak and Shah Alam, Malaysia and Ortigas, Philippines.
- Best Western continues to expand in emerging travel markets, with recent openings in Sri Lanka, Bhutan and Mandalay.
For more information on development opportunities in Asia with Best Western please visit bestwesterndevelopers.com.
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,000+* hotels in more than 100* countries and territories worldwide. Best Western offers six hotel products to suit the needs of developers and guests in every market: BEST WESTERN®, BEST WESTERN PLUS®, BEST WESTERN PREMIER®, BEST WESTERN PLUS EXECUTIVE RESIDENCYSM, VîbsSM and BW Premier CollectionSM. Now celebrating 69 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 22 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records and accolades, including Business Travel News top chain award for both BEST WESTERN and BEST WESTERN PLUS, three consecutive Compuware Best of the Web gold awards and six consecutive AAA/CAA Hotel Partner of the Year awards. Forty percent of Best Western-branded hotels worldwide won TripAdvisor Certificate of Excellence awards for customer satisfaction.
For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and may fluctuate.