PHOENIX (September 29, 2015) Best Western International reimagined its online booking experience by starting where many of its customers do—on their smart phones and tablets. By adopting this mobile first mentality, the company has created a guest experience based on a clean, uncluttered interface that is easy to use and provides the information guests want.
The launch of the mobile website is the second phase in a three phase plan to redesign Best Western’s digital platform, which includes discarding the best website in the hotel industry (Compuware; Best of the Web Gold Award; 2012-2015) and building an entirely new bestwestern.com. As of August 2015, the brand launched new property websites for more than 2,000 properties across North America and in spring 2016, Best Western will unveil the new fully responsive bestwestern.com.
“With our new mobile website and apps we have built simple, seamless online experiences designed to increase bookings, create guest loyalty and set expectations for an exceptional guest experience,” said Dorothy Dowling, senior vice president, marketing and sales. “With our mobile first mindset we are reinventing our guests’ mobile experience from top to bottom and providing a state of the art platform to connect with Best Western.”
To view video asset associated with this release please visit: https://www.youtube.com/watch?v=O3Hl0Wf7AoI
Features of the new Best Western mobile website and apps include:
“With this next generation release of the Best Western mobile website and apps our goal is to increase engagement and help users complete the booking process. We have added features that users will find to be familiar, useful and incredibly easy to use in order to plan, research and book their travel using their favorite device,” said Greg Adams, vice president of business technology and eCommerce.
To download the smart phone mobile app for iPhone please go to: http://itunes.apple.com/us/app/best-western-to-go/id343620821?mt=8
To download the smart phone mobile app for Android please go to: To download the smart phone mobile app for Android please go to: https://play.google.com/store/apps/details?id=com.bestwestern.android
ABOUT BEST WESTERN HOTELS & RESORTS
Best Western® Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western℠, Vīb ®, BW Premier Collection® and GLō℠. Now celebrating 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 26 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records regarding awards and accolades, including Business Travel News naming Best Western as the best midscale hotel brand in 2014 and Best Western Plus as the best upper mid-price hotel brand in 2014 and 2015, four consecutive Compuware Best of the Web gold awards for best hotel website, and seven consecutive AAA/CAA Hotel Partner of the Year awards. Nearly sixty percent of Best Western branded hotels earned a TripAdvisor Certificate of Excellence award in 2015.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.