PHOENIX (May 01, 2015) – For the second year in a row Best Western International, Inc.’s guest loyalty program, Best Western Rewards®, brought home top honors at Loyalty360’s annual Loyalty Expo in Orlando. Best Western Rewards earned the North American 360-Degree Platinum Award and an additional platinum award for Best Customer Insight in Loyalty Marketing. BWI also won gold awards in the categories of Best Creative Campaign and Best Use of Technology and Trends in Loyalty Marketing.
“The recognition from Loyalty360 affirms our dedication to enhancing the overall guest experience by designing one of the richest and most engaging reward programs in the industry,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western International. “With a customer-centric approach, we’re incorporating technology with innovative techniques and tools to create a loyalty program that resonates exceptionally well for our rewards members.”
Loyalty360, one of the marketing industry’s most respected voices in customer loyalty, accepted applications from nearly 100 loyalty programs across numerous industries for this second annual awards. Nominations were judged by a panel of loyalty industry experts. Categories included customer engagement, use of technology, and leveraging the voice of the consumer in loyalty marketing.
A number of Best Western’s innovative loyalty and customer experience initiatives, including its Be a Travel Hero social media promotion and its “Get Zapped with Zendaya Zweepstakes,” were included in the evaluation by the judges. “Get Zapped with Zendaya Zweepstakes” was a program that utilized cutting-edge augmented reality technology to let customers engage with Disney Channel star Zendaya through their mobile phone and then share the experience on social media. Both initiatives led to successful results by engaging with loyalty members and creating engaging customer experiences.
The Loyalty360 awards come right on the heels of receiving other significant accolades such achieving Best of the Webrecognition for the fourth consecutive year and ranking top three in Overall Customer Satisfaction with Hotel Loyalty/Rewards Programs by J.D. Power.
For more than 25 years, Best Western Rewards has been one of the industry’s most generous rewards programs. Recently recognized by U.S. News & World Report as one of the top hotel loyalty programs, it offers the lowest redemption thresholds for awards, and is one of few loyalty programs that is truly international. With more than 4,000* locations in more than 100* countries, Best Western makes it easy for members to earn points that can be redeemed for free room nights worldwide, the Best Western Travel Card®, dining, shopping and entertainment gift cards, gas cards, airline/partner rewards and more. There are no blackout dates for free room nights and points never expire. Consumers who are not members of Best Western Rewards can sign up at www.bestwestern.com.
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,000+* hotels in more than 100* countries and territories worldwide. Best Western offers six hotel products to suit the needs of developers and guests in every market: BEST WESTERN®, BEST WESTERN PLUS®, BEST WESTERN PREMIER®, BEST WESTERN PLUS EXECUTIVE RESIDENCYSM, VîbsSM and BW Premier CollectionSM. Now celebrating 69 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 22 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records and accolades, including Business Travel News top chain award for both BEST WESTERN and BEST WESTERN PLUS, three consecutive Compuware Best of the Web gold awards and six consecutive AAA/CAA Hotel Partner of the Year awards. Forty percent of Best Western-branded hotels worldwide won TripAdvisor Certificate of Excellence awards for customer satisfaction.
For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and may fluctuate.