PHOENIX (April 3, 2015) – Best Western International earned gold status in the Dynatrace Best of the Web Awards 2015 for providing outstanding digital performance by having one of the fastest and most reliable mobile and website performance rankings in the hotel section of the travel industry.
According to Dynatrace, the Best of the Web awards recognize companies across five U.S. industries – banking, brokerage, insurance, retail and travel – that have earned top honors for mobile, web and streaming performance excellence based on the average response time, availability and consistency of their sites throughout the year. New for 2015, the Best of the Web awards compared participants based on the performance of their entire digital experience, which means it was even more challenging to qualify as a winner this year.
“We realize the digital landscape is constantly changing and to be recognized as the industry leader for digital performance for four straight years is truly an honor,” said Best Western Vice President of Information Services David Velasquez. “Our team is constantly striving to provide the highest quality digital experience for our customers and that includes offering the fastest and most reliable hotel site in the industry.”
Best Western is among an elite group of companies within its industry being recognized for providing outstanding performance across multiple digital channels. In regards to average response time, Best Western consistently ranked well above the industry’s average; for website availability, how often the website is available per user request, Best Western consistently ranked in the top 99 percent.
“Organizations across all industry sectors are experiencing a major transformation due to the digital explosion and customer demands for anytime, anywhere access that delivers exactly what they need across all digital touchpoints. Dynatrace Best of the Web Award winners like Best Western, are leaders in meeting these challenges,” said Erwan Paccard, director of mobile performance strategy at Dynatrace. “Successful customer-driven businesses adopt an “outside-in” view using holistic customer-centric analytics from all digital interactions with web, mobile web or mobile apps. This user experience viewpoint enables them to identify and solve application technical and design issues that are impediments to adoption and conversion, and to consistently out-perform the competition.”
After winning silver Best of the Web Awards in 2009 and 2010, Best Western has taken home gold each year for the past four years. The Dynatrace award comes on the heels of BWI taking home a third straight eMarketer of the Year award from the Hospitality Sales & Marketing Association International and two straight years as a top three hotel loyalty program as rated by U.S. News & World Report’s rankings of Best Hotel Loyalty Programs.
To view a complete list of winners in the hotel section of the travel industry and methodology, visit dynatrace.com.
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,000+* hotels in more than 100* countries and territories worldwide. Best Western offers six hotel products to suit the needs of developers and guests in every market: BEST WESTERN®, BEST WESTERN PLUS®, BEST WESTERN PREMIER®, BEST WESTERN PLUS EXECUTIVE RESIDENCYSM, VîbsSM and BW Premier CollectionSM. Now celebrating 69 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 22 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records and accolades, including Business Travel News top chain award for both BEST WESTERN and BEST WESTERN PLUS, three consecutive Compuware Best of the Web gold awards and six consecutive AAA/CAA Hotel Partner of the Year awards. Forty percent of Best Western-branded hotels worldwide won TripAdvisor Certificate of Excellence awards for customer satisfaction.
For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and may fluctuate.