PHOENIX (MAY 5, 2016) – Best Western® Hotels & Resorts announced today that its charity arm, Best Western for a Better World, will be donating to the Canadian Red Cross to assist those affected by the devastating wildfire in Fort McMurray, Alberta. On Tuesday, authorities ordered the evacuation of approximately 80,000 residents, the largest evacuation effort in the province’s history.
In addition to the donation to the Canadian Red Cross, Canadian members of Best Western Rewards® (BWR®), the company’s loyalty program, can also support the cause by donating their BWR points which Best Western will then convert to cash. Those funds will also be given to the Canadian Red Cross, providing even more resources to aid in the relief effort.
“Our thoughts and prayers are with those that have been impacted by this devastating fire,” said President and CEO David Kong. “We are committed to supporting our Canadian hoteliers, employees, guests and their families as they recover from this tragic event.”
The Red Cross is often one of the first organizations to respond in a time of need and has established an emergency 'Alberta Fires' appeal. Individuals interested in donating can also text REDCROSS to 30333 to make a $5 donation.
With more than 4,100 hotels in over 100 countries, Best Western takes care of countless guests every day. It's that same spirit of caring that drives the brand to support numerous charitable efforts around the world.
ABOUT BEST WESTERN HOTELS & RESORTS
Best Western® Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western℠, Vīb ®, BW Premier Collection® and GLō℠. Now celebrating 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 26 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records regarding awards and accolades, including Business Travel News naming Best Western as the best midscale hotel brand in 2014 and Best Western Plus as the best upper mid-price hotel brand in 2014 and 2015, four consecutive Compuware Best of the Web gold awards for best hotel website, and seven consecutive AAA/CAA Hotel Partner of the Year awards. Nearly sixty percent of Best Western branded hotels earned a TripAdvisor Certificate of Excellence award in 2015.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.