New BW Premier Collection Property
Best Western Adds Another Property to
Growing BW Premier Collection
Best Western Hotels & Resorts’ Soft Brand Continues to Build Momentum, Welcoming Cypress Bend Resort Golf and Conference Center
PHOENIX (October 12, 2016) - Best Western® Hotels & Resorts announced today the addition of the BW Premier Collection Cypress Bend Resort Golf and Conference Center. The property – located on the pristine Toledo Bend Lake in Many, Louisiana – is home to an 18-hole championship golf course, spa and indoor/outdoor heated swimming pool. BW Premier Collection® is Best Western’s soft brand, consisting of carefully selected upscale, high-quality independent hotels and resorts in key markets that deliver exceptional and unique travel experiences, while retaining their design, name and orientation. BW Premier Collection properties are a fit for discerning travelers seeking a one-of-a-kind experience with the benefits of a global hotel brand.
“We are thrilled to welcome the Cypress Bend Resort Golf and Conference Center to the Best Western family,” said Ron Pohl, Senior Vice President of Brand Management for Best Western Hotels & Resorts. “BW Premier Collection provides independent hoteliers with access to Best Western’s strong brand heritage, support, and sales and marketing tools – all while preserving their unique hotel identity. We look forward to welcoming other signature destination properties like this one to our growing portfolio.”
BW Premier Collection Cypress Bend Resort Golf and Conference Center is a lakefront resort that provides a serene lodging experience for business and leisure travelers, with 95 guest rooms and 14 two-bedroom suites overlooking the golf course. Additional amenities include a fitness center, scenic nature hiking trails and three on-site dining options – serving an array of fresh-cut steaks, seafood and authentic Louisiana cuisine. The property also provides fishing reports and guided fishing excursions for those that seek expertise as they navigate the largest man-made lake in the American South. Fishing excursions include half or full-day trips with boat, tackle and lures included.
“We are pleased to be associated with a high-profile, globally recognized brand, such as Best Western Hotels & Resorts,” said Gary Grant, general manager of Cypress Bend Resort Golf and Conference Center. “We look forward to capitalizing on the global reach that Best Western’s network can provide, while remaining true to the unique qualities that make our gorgeous resort feel like a comfortable, one-of-a-kind home away from home.”
Reservations at the BW Premier Collection Cypress Bend Resort Golf and Conference Center may be booked by calling the hotel directly at (318) 590 -1500 or by calling Best Western’s 24-hour, toll-free reservations number (800)-WESTERN. Reservations are also available from Best Western’s website at bestwestern.com.
ABOUT BEST WESTERN HOTELS & RESORTS
Best Western® Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western℠, Vīb ®, BW Premier Collection® and GLō℠. Now celebrating 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 26 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records regarding awards and accolades, including Business Travel News naming Best Western as the best midscale hotel brand in 2014 and Best Western Plus as the best upper mid-price hotel brand in 2014 and 2015, four consecutive Compuware Best of the Web gold awards for best hotel website, and seven consecutive AAA/CAA Hotel Partner of the Year awards. Nearly sixty percent of Best Western branded hotels earned a TripAdvisor Certificate of Excellence award in 2015.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.