BW Launches New Global Responsive Website
Best Western Hotels & Resorts Announces Launch of
New Global Responsive Website
(Phoenix (October 25, 2016) – Best Western® Hotels & Resorts today announced the launch of an all-new BestWestern.com. The company’s latest endeavor into optimizing and streamlining customer interactions across all digital channels, the reimagined site incorporates highly visual, interactive elements and responsively adapts to the screen size of the device a customer is using – whether that be a smartphone, tablet, laptop or desktop PC. The result is an intuitive, image-rich, engaging online consumer experience.
“For five consecutive years, BestWestern.com has won Dynatrace’s Best of the Web. That said, we knew that we needed to demonstrate agility with our digital presence in order to continue connecting with Today’s Travelers,” said David Kong, Best Western Hotels & Resorts’ president and CEO. “Our team made the decision to start fresh, building a flexible new digital platform that would really resonate with our customers. We believe the new site will earn just as many if not more accolades as the last and that it will further position Best Western as an innovator as we progress through our 70th birthday year.”
The new BestWestern.com significantly reduces the number of steps and clicks needed to complete a booking and implements smart filters to help travelers find the perfect hotel. Integration of world-class technology, such as Google’s Places API for mapping and nearby attractions, leverages the very best the web has to offer. Additionally, modifying travel plans or canceling online is now easier than ever.
“Over the last thirteen months, Best Western has worked diligently to revitalize our customer serving technology,” said Greg Adams, Best Western Hotels and Resorts’ chief digital officer. “We are confident that our new brand website will enable us to engage with our guests in a more compelling, intuitive manner, delivering a superior customer experience along with increasing revenue for our hotel members.”
The launch of Best Western’s new brand website is part of an overall strategic investment into technology, one that is laying a solid yet flexible foundation for future enhancements. Additional recent deliveries include more than 2,000 new individual property websites - one for every hotel in North America. A new mobile website and new apps have also been introduced; increasing revenue delivery three fold from mobile devices. Each of these channels aims to bring consumer-driven features to the forefront, with dynamic search functions and components such as an engaging interactive map, which highlights nearby attractions and points of interest.
To experience the all new website, please visit BestWestern.com.
ABOUT BEST WESTERN HOTELS & RESORTS
Best Western® Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western℠, Vīb ®, BW Premier Collection® and GLō℠. Now celebrating 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 26 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records regarding awards and accolades, including Business Travel News naming Best Western as the best midscale hotel brand in 2014 and Best Western Plus as the best upper mid-price hotel brand in 2014 and 2015, four consecutive Compuware Best of the Web gold awards for best hotel website, and seven consecutive AAA/CAA Hotel Partner of the Year awards. Nearly sixty percent of Best Western branded hotels earned a TripAdvisor Certificate of Excellence award in 2015.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.