(Bangkok – November 24, 2016) - Best Western® Hotels & Resorts has celebrated the start of construction of the first trendy Vīb® Hotel in Bangkok.
The company held a groundbreaking ceremony for the new property on November 10, 2016, in the up-and-coming area of Sanampao, North Bangkok, close to the BTS Skytrain network.
Best Western first unveiled its cutting-edge Vīb concept in 2015, promising social engagement, integrated technology and consistent service for today’s connected traveler. Vīb Bangkok Sanampao represents a new era of Best Western hotels in Thailand, and in Asia.
Vīb Bangkok Sanampao is being developed by the same company that owns the recently-opened Best Western Plus Wanda Grand Hotel, which is also located in North Bangkok. The new-build Vīb hotel is scheduled to open in late 2017.
“We are delighted to be partnering with the owner of Best Western Plus Wanda Grand Hotel once again for another exciting hotel in Bangkok,” said Olivier Berrivin, Best Western’s Managing Director of International Operations for Asia. “Best Western Plus Wanda Grand Hotel has been a great success since it opened earlier this year, and I am confident that Vīb Bangkok Sanampao will be similarly popular with guests.
With its ultra-modern design, state-of-the-art amenities and bright, vibrant social spaces, Vīb Bangkok Sanampao will resonate with Asia’s new generation of travelers. We look forward to introducing this exciting new concept to Thailand in late 2017,” Mr. Berrivin added.
Just a few steps away from BTS station, Vīb Bangkok Sanampao will feature a total of 89 modern, functional rooms, all equipped with international power outlets, flat-screen TVs and complimentary Wi-Fi.
As per the Vīb brand concept, the hotel will feature a social lobby area with free Wi-Fi, “grab-n-go” snack stations, a fitness center and more.
Vīb Bangkok Sanampao will join Best Western’s growing portfolio in Thailand, which currently includes hotels in Bangkok, Phuket and Buriram. The company will also enter a series of new markets in the coming years, including Pattaya, Hua Hin and Krabi, as well as adding more hotels in Bangkok.
ABOUT BEST WESTERN HOTELS & RESORTS
Best Western® Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western℠, Vīb ®, BW Premier Collection® and GLō℠. Now celebrating 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 26 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records regarding awards and accolades, including Business Travel News naming Best Western as the best midscale hotel brand in 2014 and Best Western Plus as the best upper mid-price hotel brand in 2014 and 2015, four consecutive Compuware Best of the Web gold awards for best hotel website, and seven consecutive AAA/CAA Hotel Partner of the Year awards. Nearly sixty percent of Best Western branded hotels earned a TripAdvisor Certificate of Excellence award in 2015.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.