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BW Celebrates The Season with Instant Rewards

Best Western Encourages Guests to “Go Get Rewarded” with a $10 Travel Card for Every Stay 

PHOENIX (November 28, 2016) - Best Western® Hotels & Resorts is celebrating this special time of year with a special promotional offer – members of the brand’s award-winning loyalty program, Best Western Rewards® (BWR®), will be rewarded with a $10 travel card for every stay between November 28, 2016 and January 29, 2017.

All BWR guests, regardless of membership level, are eligible to participate. And, adding to the exceptional value of this promotion, there are no limitations to the number of stays guests can complete during this period.

“Best Western is excited to celebrate this season of giving by giving back to our loyal customers,” said Dorothy Dowling, Senior Vice President and Chief Marketing Officer for Best Western Hotels & Resorts. “This offer provides our guests with tangible rewards in an easy and timely manner. What a better way to show we value our customers than by giving them rewards that can be used during the busy holiday months.”

This special promotion reflects the BWR brand refresh that launched this year – which enhances the value proposition for its loyal guests. The new program provides easily-redeemable rewards without the limitations common to other rewards programs. BWR’s new tagline – Go Get Rewarded– illustrates Best Western’s commitment to delivering an exceptional customer experience through a simplified, meaningful and rapid rewards program. BWR’s brand refresh dovetails off of Best Western’s larger brand refresh launched in 2015, which was designed to contemporize the brand and broaden its appeal to the next generation of travelers.

For more information about this winter promotion or the BWR program, please visit bestwestern.com/winter.

BWR has emerged as a powerhouse among hotel loyalty programs in recent years. In addition to being ranked as a top hotel rewards program by U.S. News and World Report for the fourth consecutive time, BWR has also been recognized by J.D. Power, American Express and Loyalty 360 in recent years. With points that never expire and offering the lowest redemption thresholds for awards, the Best Western Rewards program has continued to be one of the industry’s most generous rewards programs for more than 25 years. With hotels in more than 100 countries, Best Western makes it easy for members to earn points that can be redeemed globally for free room nights with no blackout dates, the Best Western Travel Card®, dining, shopping and entertainment gift cards, gas cards, airline/partner rewards and much more. Best Western’s Status Match...No Catch® program will match members’ elite status in any other hotel loyalty program, free of charge.


About Best Western

Best Western® Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western℠, Vīb®, BW Premier Collection® and GLōSM. Now celebrating 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 26 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records regarding awards and accolades, including Business Travel News naming Best Western as the best midscale hotel brand in 2014 and Best Western Plus as the best upper mid-price hotel brand in 2014 and 2015, four consecutive Compuware Best of the Web gold awards for best hotel website, and seven consecutive AAA/CAA Hotel Partner of the Year awards. Nearly sixty percent of Best Western branded hotels earned a TripAdvisor Certificate of Excellence award in 2016.

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.