PHOENIX (September 22, 2016) - Best Western® Hotels & Resorts marked the arrival of its new GLō℠ brand today with a historic triple groundbreaking event. The company broke ground on its first three GLō properties during simultaneous festivities in Nashville, TN, Goshen, IN and Sheboygan Falls, WI. Best Western Hotels & Resorts’ President and CEO David Kong, Senior Vice President, Brand Management Ron Pohl, Senior Vice President and CMO Dorothy Dowling, Vice President of Owner Relations Michael Morton, and Managing Director Design Amy Hulbert, deployed across the United States to join ownership group representatives and local dignitaries marking the milestone moment. GLō is the company’s energetic new construction boutique hotel brand designed for savvy travelers who expect the best in value, design and comfort.
“This is an exciting day for Best Western Hotels & Resorts,” said Kong. “With the demand to build a hotel product that is fresh, chic and contemporary, we see tremendous opportunity for GLō to change the development landscape in the midscale segment. We couldn’t be more thrilled to bring GLō to Nashville, Goshen and Sheboygan Falls and look forward to seeing these properties, and future GLō properties thrive.”
Announced in October 2015, GLō is breaking the suburban cookie-cutter hotel mold offering a boutique product and experience. It will focus on a dramatically iconic arrival experience; streamlined, contemporary guestrooms; stylish, cost-effective materials; revolutionary architecture and design; space-saving furnishings and the strategic use of unique LED lighting. Ideal for secondary, suburban and highway locations, GLō is positioned to hold a powerful new place in the broad-midscale market.
“When we reimagined our brand identity and set out to broaden our appeal with a contemporary, energetic and relevant look, we knew the future would be an exciting one for Best Western,” said Pohl. “GLō is a major piece of our brand refresh initiative and we believe is an equally refreshing, upbeat boutique hotel alternative for travelers seeking the ultimate combination of style, design, experience and value.”
Upon completion, each GLō will feature a lobby that flows into an integrated breakfast area that includes concealable displays. Properties will boast high-tech state-of-the-art fitness centers, adaptable smart technology and modern guestrooms featuring nontraditional center-loaded bathrooms, creating added space. Lighting elements will be seen throughout, marrying function and form.
Best Western Hotels & Resorts’ goal is to have more than 50 GLō hotels in the development pipeline over the next three to five years and expand the brand internationally. For more information, please visit bestwestern.com or bestwesterndevelopers.com.
ABOUT BEST WESTERN HOTELS & RESORTS
Best Western® Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western℠, Vīb ®, BW Premier Collection® and GLō℠. Now celebrating 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 26 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records regarding awards and accolades, including Business Travel News naming Best Western as the best midscale hotel brand in 2014 and Best Western Plus as the best upper mid-price hotel brand in 2014 and 2015, four consecutive Compuware Best of the Web gold awards for best hotel website, and seven consecutive AAA/CAA Hotel Partner of the Year awards. Nearly sixty percent of Best Western branded hotels earned a TripAdvisor Certificate of Excellence award in 2015.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.